Before the start of summer holidays as a junior, our advisor demanded that we should begin to concern the topic we are intersted in as the title of graduation thesis and write a rationale. Fashion industry changes very fast. Therefore, the optional scope is very wide. For me, I am always interested in network fashion. Thus the network fashion is going to be my thesis topic. And then the network magazine, I found, had become the fashion trend recently. Finally the title was named “the development of network magazine”. Nevertheless, after the begining of new semester, I found that the research on network magazine hasn’t been made further progress. I tried a new research direction. At the same time, the new trend of fashion industry attracted me. One of typic websites was fashiolista.com. In this website, people can browse the latest fashion information, upload the fashion item, share them with other consumers. It also cooperated with some fashion bloggers. The new trend can be defined as a complete new industry. After talking with my advisor, the title had many limitions. First of all, because the website like this was very seldom, the thesis looked like a business project. What is more important, because there is no accurate defination of the indutry, I had to take more time to explain what the industry is, which was harmful to write a thesis. It was also proved by the presentation subsquently. At last I had to enlarge the scope and the research object became UK pureplay e-retailers. I chose the market in China because I was very familiar with the Chinese Market.

 

The thesis comprises of two main contents, one is the network market in China, the other is the fashion network retailer in UK. In the process of searching documents, I found many documents could be used in my thesis. But it is very crucial to select the useful documents and list the key points. My advisor Andrew did me a great favor in this aspect. He not only provided me with the important content I neglected, but also analyzed objectives with me in order to make the thesis coherent. In the process of research and investigation, I increased many knowledge and understood more profession skills on the industry. The industry analysis, the communication with different people and the document selection can be good to my future employment. Therefore, I argued that the graduation thesis was a chance to improve myself. 

 

The completence of this thesis was not smooth. Owing to the emergence of many problems, my progression was far behind other classmates. But my advisor Andrew always supported, encouraged me and provided me with many suggestions and help. Thanks again for his help. At the same time, my shortcomings such as time plan, effieciency were found. I realized that my capacibility still had many limitations and I hoped it can be improved in future. 

在大三開始前的暑假，我們就被導(dǎo)師要求可以開始留意感興趣的話題來作為畢業(yè)dissertation題目，并且寫一個rationale。時尚行業(yè)瞬息萬變，所以可以選擇的范圍也十分的廣。而我一直對網(wǎng)絡(luò)時尚比較感興趣，所以這一次就把范圍定在了這一塊。隨后發(fā)現(xiàn)網(wǎng)絡(luò)雜志是最近的流行趨勢，就把題目定為網(wǎng)絡(luò)雜志的發(fā)展。然而在新學(xué)期開始之后，我發(fā)現(xiàn)在這一方面的研究沒有更進一步的發(fā)展，就嘗試了一些新的方向。隨即一個時尚行業(yè)的新趨勢吸引了我。 其中一個具有代表性的網(wǎng)站便是fashiolista.com。 在這個網(wǎng)站上人們可以瀏覽最新的時尚資訊，上傳喜歡的fashion item 和其他consumers分享，并且和一些fashion bloggers 都有合作（這也是我發(fā)現(xiàn)它的方法）。這是一個完全新的行業(yè)。在隨后和我的導(dǎo)師的交流中發(fā)現(xiàn)，這個題目具有很多的局限性。首先這種類型的網(wǎng)站很少所以這使得dissertation更像一個business project，更重要的是由于這個行業(yè)沒有一個準確的定位，我需要花很多時間去向其他人解釋這是什么，而這是很不利的，在隨后的presentation中這點也被證實了。所以最后，我把范圍擴大，研究對象變?yōu)閡k pureplay e－retailers。市場則選擇了我更熟悉的中國市場。#p#分頁標題#e#

 

這篇dissertation有兩個主要內(nèi)容，一是中國網(wǎng)絡(luò)市場，二是英國時尚網(wǎng)絡(luò)零售商。在找資料的過程中發(fā)現(xiàn)，有很多的內(nèi)容都可以使用，那么怎樣有針對性的選擇資料和把他們邏輯性的排列出來就是很重要的一點。 關(guān)于這個方面，導(dǎo)師Andrew真的給了我很大的幫助。他不僅提供了一些被我忽略掉的重要內(nèi)容，還和我一起分析objectives使dissertation更有條理。讓我的能力有了很大的提高。在研究調(diào)查的過程中增加了很多知識，了解到了這個行業(yè)更專業(yè)的一面。這種對行業(yè)的分析，與人的交流，還有對資料的篩選都對我今后的就業(yè)有很大的幫助。所以我認為畢業(yè)dissertation是一個提升自我的機會。

 

這篇dissertation的完成并不是十分順利的。中途出現(xiàn)了很多情況，我的進度也在其他很多同學(xué)之后。但我的導(dǎo)師andrew一直支持和鼓勵我，給予我很多建議和幫助。在這里我想再一次的感謝他。同時也發(fā)現(xiàn)自身的很多不足，對時間的規(guī)劃，做事的效率，都使我意識到自己能力的局限性，希望在今后能有所改善。