美國商務信息方向留學生essay范文-essay代寫

 

 

Option B: Google argues that tailoring search results, through the inclusion of personal data drawn from social networking, web surfing habits, location, and other personalized data points, is necessary for them to provide the best search experience possible. Write an essay in which you either defend or critique this position.

 

Introduction

Google argues that tailoring search results, through the inclusion of personal data drawn from social networking, web surfing habits, location, and other personalized data points, is necessary for them to provide the best search experience possible. However, this essay considers that although the tailoring search of Google actually brings the majority of Internet users a good search experience, it also brings a number of other social, moral and ethical issues, such as the violation of personal privacy, the disclosure of personal information and so on. Comprehensive and fair evaluation on the effects of tailoring search of Google will help us to make the right choice in the face of technological progress and social ethics. This essay first of all introduces the features and advantages of the tailoring search of Google, followed by the disadvantages. Finally, it discusses on how to solve the problems caused by the tailoring search of Google.

Functions of the tailoring search of Google

選項B：谷歌認為，定制的搜索結果，通過個人數據從社交吸引夾雜物，網上沖浪的習慣，位置，和其他個性化數據點，是為他們提供盡可能最好的搜索體驗的必要。寫一篇文章，你要么維護或批判這個位置。

 

景區簡介

谷歌認為，定制的搜索結果，通過個人數據從社交吸引夾雜物，網上沖浪的習慣，位置，和其他個性化數據點，是為他們提供盡可能最好的搜索體驗的必要。然而，本文認為，雖然定制的搜索的谷歌實際上帶來了互聯網用戶的一個良好的搜索體驗的大多數，也帶來了一些其他的社會，道德和倫理問題，如對個人隱私的侵犯，個人信息的披露等。全面、公正的剪裁的谷歌搜索效果的評價將幫助我們做出正確的選擇，在面對技術進步和社會倫理。本文首先介紹了剪裁的谷歌搜索的特點和優勢，其次是缺點。最后，就如何解決由定制的搜索的谷歌所引起的問題。

 

To cope with the challenge of its competitors’, Google has launched a tailoring search service. The specific content includes that Google may be according to a user's IP address to determine the city in which he or is in, it may also be based on a user’s account information stored through Google to determine his or her location (Power et al., 2013). Google can provide more personalized search services through a user’s latest retrieving, Google may also provide more personalized search results via a user’s search records (Luchetta, 2013).#p#分頁標題#e#

Strengths of the tailoring search of Google

 

The tailoring search of Google greatly facilitate network users’ access to the information they want, it also brings some important positive social effect (Power, et al., 2013). For example, by analyzing search records of a large number of users’, such as some specific words: "cough", "fever" etc., Google can accurately predict the trends of flu spreading in the United States in winter (Power, et al., 2013). Compared with official institutions, Google can predict flu outbreak one or two weeks in advance, the predicted correlation with the official data is up to 97% (Neale et al., 2009). However, Google’s tailoring search system provides network users and the public as well as public health agencies with very valuable information, at the same time, it also attracts privacy groups’ strongly denouncing (Luchetta, 2013). There are fears that whether Google can find a way to ensure that the collected large amount of data will not reveal exactly those who submit relevant information related (Power, et al., 2013).

Weaknesses of the tailoring search of Google

 

The tailoring search of Google allows more personal information to be collected, stored longer, used more thoroughly (Luchetta, 2013). Even some seemingly insignificant information can be linked together to accurately understand network users’ consumption habits, hobbies, and so forth (Neale et al., 2009). In order to better develop its advertising business, Google makes its advertising highly targeted (Power, et al., 2013). Google is through its tailoring search to understand users’ habits of surfing Internet users, using users’ privacy information related to their surfing process in commercial fields. Nevertheless, the majority of Internet users do not want to become the target of customized advertising, because they do not want data of their online activities are tracked and analyzed for other people’s utilization (Power, et al., 2013). Google’s this behavior may violate the majority of Internet users’ privacy and lead to disclosure of personal information.

 

The tailoring search system of Google carries too much personal information, Google is becoming the biggest security risk of personal privacy on Internet (Neale et al., 2009). Thus much personal information is concentrated in Google's system, making Google the primary target of criminals (Power, et al., 2013).Use hacking techniques or with the help of unethical employees’, criminals can steal such personal information for extortion or usurping other people’s identities. Recently, some cases of disclosure of individual privacy in the United States fully illustrate that even a system takes considerable security measures, it still can not avoid the possibility of being attacked by hackers (Power, et al., 2013).

Discussion

 

Google’s using the tailoring search system to organize information is different from and hackers’ invasive methods (Neale et al., 2009). It just uses users’ own published information for collection, which is not stealing. Users are careful to protect their privacy, but their disclosed information allows others to get close to their privacy. As long as there is a name or a photo, the person relates to the name or the photo can be found out about his or her information from birth to now, resulting in information disclosure (Power et al., 2013). It can be found through the analysis that it can not be avoided to lead to disclosure of personal information through the tailoring search of Google, because this problem is a result of technological advances to a large extent. People can not avoid surfing Internet, once they surf on the Internet, it may lead to disclosure of personal information (Luchetta, 2013). Development of technology can not be contrary to social ethical, moral and legal principles (Luchetta, 2013), so Google’s ignoring the problem brought by the tailoring search is wrong. Google should still be possible to take measures to protect the privacy of Internet users’. Firstly, it should develop and implement relevant policies related to the protection of privacy. Secondly, users should be informed about where their information is stored, what kind of information is collected, more importantly, users should know that Google does not destroy the information. Finally, though Google provides a variety of tools to protect users' privacy, such as the tool to clear users’ history of searching, most Internet users do not know its introduced protection tools, so Google should step up publicity in this regard, allowing users to know how to use these tools to protect their privacy.

 

Conclusion

The tailoring search of Google can indeed give network users ultimate search experience, but the development of technology can not be contrary to social, ethical, moral and legal principles. Google should not blindly emphasize the benefits of the tailoring search, it should take appropriate measures to protect personal privacy and avoid disclosure of personal information causing by it.

 

References

Luchetta, G. (2013). Is the Google platform a two-sided market? Journal of Competition Law and Economics, 9(10), .109-112.

Neale, L., Treiblmaier, H., Henderson, V., http://www.400190.com/Essay_Writing/ Hunter, L., Hudson, K. & Murphy, J. (2009). The Google online marketing challenge and research opportunities. Journal of Marketing Education, 4(31)76 - 85.

Power, M. J., Neville, P., Devereux, E., Haynes, A. & Barnes, C. (2013). Why bother seeing the world for real? : Google street view and the representation of a stigmatised neighbourhood. New Media Society, 11(15), 1022 - 1040.#p#分頁標題#e#