University :Britain
 Business School BA Accounting andFinanceDegree （selected）
 
 
Business plan

Introduce

This article is written about an idea that I had it about 1 year from Ifirst came to Plymouth. It is not like other people’s big idea for afamouscompany such as work together with Coca Cola or to be a boss to open acompany, it is just make a business plan for my boss also my friend Mr.Zhen; he is a owner of a Chinese take away named East Eat. Mr. Zhen isavery friendly man and he is also a shrewd businessman, when I told himabout my business plan, he felt a great interest in it, and thendecided totry to carry out it. There have lot of advantages about writing abusinessto a company than run a business yourself. One hand is you do not havetotake risks and invest a lot of money and worry about it will lose yourmoney, but you also can earn a not low profit. On the other hand, youdonot have to run the business; you will have more time to do otherthingsyou want and to try different type business.

My business plan is to provide the Chinese take away lunch box for the student in City College of Plymouth who have class in the morning and afternoon that they must have lunchatschool.
For easy to carry out this business plan, there are fifteendishesat total, and the East Eat will provide only three dishes and rice intheset meal, but the three dishes will change every day. The set meal issamefor every student so it will reduce the difficult to carry out thebusinessfor the East Eat. There are many students are complaining they do notlikethe food which supply by the dining room of the City College ofPlymouth.And when I was in the College I had the same problem about what can Ieattoday, so I can catch on the children’s demanded.The food that we provide is the real Chinese food. Why call it a realChinese food? Because almost all the Chinese take away currentlyprovidethe easy Chinese food, it just use sauce to season, but real Chinesefooduse oils, salt, soybean sauce and vinegar to season, it can make foodmoredelicious and healthy. So the food provided by the Chinese take away isfitfor the UK people, and most Chinese student did not very like it. Butwewill provide the most authentic Chinese food; all of the dish must beinaccordance with strict steps of Chinese cooking. Until now, there is noChinese take away do a business like this, we are the first, we canspeedydominate the market. In China, there is also lot of company to supplythenutritional set meal to the students in the school every day; it haslot ofprofit in this business. Why not to try it in the lovely Plymouth? Tobethe one and to take the big challenge! It will become the new beginningforthe Chinese take away! East eatThe Chinese take away locates in 392s Wolseley Road (PL2 2ED). Itsphone is361932. It usually opens every day from 5:00 pm to 11: pm. (bankholiday isstill open.) Like other Chinese take away, there have not manyemployees,one Chef and also the boss of this take away can cook the all the dishtheyprovide, his wife is cooking the rich and noodles, there have one stufftake over the fried food, one stuff for answer the phone call, andtherealso have 1 to 2 delivery drivers to do the delivery job. It spendlowerwage of employees, low material fees, but can gain a very good profit.Ithas been opened for 4 years, it a wealth of experience to keep foodwarmand good taste. East eat also have a good reputation in the area whereitdo the delivery. The boss and his wife have lot of experience for thiswork, they already done this job in different Chinese take away for tenyears. So for them, to carry out this business plan is a piece of cake!#p#分頁標(biāo)題#e#

TheReason for this business plan
Why I have this idea about to provide food for the student in the CityCollege of Plymouth? Because I used to be a student in City College,and Iclearly understand if we have class from the morning to afternoon inthesame day, it will a lot of trouble for us to return to the studentdormitory or home stay. Because almost student live in the three kindsofstudent dormitory, Central Point and Discovery Heights are in the citycentre, Alexander Works is most far away from the City College. Therehaveonly one bus get return to the city centre every 30 minutes at everyonequarter and the third quarters each of o’clock, but all class is overeveryhour on the hour. It will also cost 15 minutes on the road. If youlivingin the Alexander Works, there will have at least more than 30 minuteroadneed to walk from city centre to Alexander Works. So anyone is notwillingto waste about one hour to go to home and return back to the College. Iamone of them so there is lot time I was very very hungry to wait thelastclass over and go back to home to have the dinner. The other reason isIwas doing delivery job in The East Eat from October of 2008 to April of2009, I clearly know how Chinese take away operate and there have a bigprofit to run this business. But as everyone knows that the entireChinesetake away is almost the same. There is little difference between eachother. They have Custom Thesis，Custom Dissertation，請(qǐng)聯(lián)系QQ：949925041 similar menu, the business flow also same, even iftheyhave different name, the tasted of the dishes maybe almost the same. Soitis difficult to think about which one of them is the best or theoutstanding one. But if the East Eat carries out this business plan, itwill make the take away more different and especial. The third reasonisthat East Eat is not far from City College, only have 1 mile, so thefoodcan be ensure is hot and delicious, and the same time it also can cutthecost of the delivery. The Chinese food can not be waited so long to beeaten; it can damage taste of the food and reduce the nutrition of thefood. The most important reason is the food that college provide is notvery suitable for Chinese students. Some students just buy one box ofchipsor crisps as a lunch, but for the Chinese people usually have two orthreedishes and rice as a lunch. For Chinese people the most popular cookway isstir-fry and uses many seasoning. But the food is supplied by thediningroom of the City College of Plymouth which is also cook in the baking,boiling, deep fry and fresh food, such as sandwich, salad and so on.Because the Chinese person’s the stomach and digestive function are notstronger as the British. So we do not have the ability to digest muchmeatdishes. Whereas the dining room of the City College provide more meatdishes than vegetarian dishes.

There is litter joke about the differentbetween Chinese and British: The British is growing up by fed withmeat,but Chinese is growing up by fed with grass. It maybe just a littlejoke,but it also tells us a fact that is different diet habits and demandedofnutrition between Chinese and British. The age of the student is from18 to21 years old in the City College, and it is the important moment fortheirgrowth, on other hand they need more food than others and easy tohungry.So they need eat a lot! Almost all the students hope that we can eatthereal Chinese food. In the other hand, the students are increasing moreandmore every year from 34 in 2006 to 220 in 2012. (You can see theappendix1, I find out the figure from a Staff of the City College, her name isJackie Zhang and telephone is 07551371586, she works in the HE office.)These are all reasons that make me to have an idea about this businessplan.#p#分頁標(biāo)題#e#

Market research The whole economic environment research
 . The macro-economicenvironmentand the natural environment investigation. In this part, we should dotheresearch about the macro-environment of the Chinese take away in UK. Itisvery important to know the situation about the Chinese take away. Themacro-environment of the Chinese take away is affect by the economicsituation of UK. At present, the situation of UK’s economic is not verygood. The British economy is based on the Anglo-Saxon model, focusingonthe principles of liberalization, the free market, and low taxation andregulation. Based on market exchange rates, the United Kingdom is thefifth-largest economy in the world (2006), the second largest in Europeafter Germany, and the sixth-largest overall by purchasing power parity(PPP) exchange rates. The British were the first in the world to entertheIndustrial Revolution, and, like most industrializing countries at thetime, initially concentrated on heavy industries such as shipbuilding,coalmining, steel production, and textiles. The empire created an overseasmarket for British products, allowing the United Kingdom to dominateinternational trade in the 19th century. However, as other nationsindustrialized and surplus labor from agriculture began to dry up, theUnited Kingdom started to lose its economic advantage. As a result,heavyindustry declined throughout the 20th century. The British servicesector,however, has grown substantially, and now makes up about 73% of GDP.TheUnited Kingdom's agriculture sector is small by European standards,accounting for only 0.9% of GDP. The UK though has large coal, naturalgas,and oil reserves. Primary energy production accounts for about 10% ofGDP,one of the highest shares of any industrial state.
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