在2006財年銷售和營銷計劃和預算中，哪些是凱利伊麗莎白應該考慮的?
財政年度計劃中的傳媒初步預算從12.5萬美元增加到12.9萬美元,485萬美元的銷售預算將增加到500萬美元。下面需要提出幾個問題
針對假期旅行和商務旅行分發(fā)媒體廣告是否適合?
公司是否應該繼續(xù)“前沿戰(zhàn)略”?
如何實現(xiàn)新的營銷推廣策略?
當前情況是2005年廣告商業(yè)已經占據(jù)65%左右的份額，其他剩下的職業(yè)租戶。在可預見的未來, 相比旅行者。越來越多的商業(yè)客人將入住酒店。應考慮某些情況下，商務租戶的款項花費往往更多,商人對于職業(yè)租戶的投訴,旅游消費可能被代理商瓜分等。因此,根據(jù)理性假說,凱利伊麗莎白應該給每一個快樂旅行者增加5美元到10美元范圍的房間費用。另外，媒體支出應該采取措施增加媒體業(yè)務和減少職業(yè)廣告?zhèn)鞑ァ?br /> What should Kelly Elizabeth propose in her fiscal 2006 sales and marketing plan and budget?
The fiscal year planed increasing preliminary media budget from $12.5 to $12.9 million while the sales budges from $4.85 would increase to $5 million. Several problems may be raised as below:
Whether it is suitable to distribute the media advertising targeted to the vacation traveler and business traveler?
 Whether the corporation should continue “Frontier Strategy”?
How to implement the new marketing promotional strategies?
The current context in the year of 2005 was advertising for business has occupied around 65% and the other left was vocation tenant. In the future, it is foreseen that increasingly commercial guests stay in hotel than travelers. Some situations should be considered which include the payment by business tenant often greater, the complaint from businessmen toward the vocation tenant, and the travel consumption may suffered by agencies etc. Hence, according to the rational hypothesis, Kelly Elizabeth should increase the room fees from per pleasure traveler by the range of $5 to $10. Also the media spending ought to be taken measure of adjusting for more business disseminated by media and less vocation advertising.
When it comes to the strategy adjustment, the “Frontier Strategy” began from 2005 which resulted a beneficial achievement with complex issues. As for the strategy, it is effect for corporation to continue the strategy which should be contingency with the marketing changes. However, the brand acceptance strategy could withdraw.
According to previous promotions, weekend specials could prompt a good performance of weekend occupancy rate. Tenant might be informed by these monthly notable through e-mail advice and the specials could also be promoted on the Astor Lodge & Suits, Inc. Website, consequently, the advertisement would be little cost.  However, the expenses increases for later year so the discount was adjusted to 25% taken the place of 15% discount, which resulted a lot earnings was supplied to the discount. In spite of next deducting these available rooms, guest was able to merely cost $48.75 for a guest room while the suite was priced at $56.25 for suites on weekend. Currently the rate of weekend tenancy stabled at nearly 60%, hence if the monthly special was engaged into suitable context, it would assist development the corporation’s performance in the weekend term. Hence, Kelly Elizabeth should regulate the proportion about the strategy of weekend specials and free night stay.#p#分頁標題#e#