英國(guó)瑪莎公司與法國(guó)連鎖公司對(duì)比分析
06-10, 2015
瑪莎公司和法國(guó)連鎖公司的對(duì)比—Comparison of Mark & Spencer and French Connection Company
瑪莎公司是一個(gè)成熟的零售企業(yè)，在世界很多地方有非常廣泛的業(yè)務(wù)聯(lián)系。為確保給客戶提供高標(biāo)準(zhǔn)、高質(zhì)量的服務(wù)和產(chǎn)品，公司在這方面投資了很多錢。瑪莎公司是英國(guó)的一個(gè)零售企業(yè)，且在世界許多地區(qū)都有分店面。885家門店，其旨在確保其客戶能夠以實(shí)惠的價(jià)格還能買到高質(zhì)量的服裝產(chǎn)品。的確，以其獨(dú)特而超前的退款交易政策使公司在對(duì)其服裝行業(yè)上的競(jìng)爭(zhēng)對(duì)手，有很大的競(jìng)爭(zhēng)優(yōu)勢(shì)。為了充分滿足客戶的需求和喜好，瑪莎公司不斷完善客戶購(gòu)買貨物后90天內(nèi)，若有問題可退款的政策。然而顧客的期望恰恰相反，大幅度延長(zhǎng)客戶的退款期導(dǎo)致了許多客戶對(duì)其產(chǎn)品失去了信心，不再繼續(xù)與該公司交易。退款政策已經(jīng)從之前的90天減少到目前的30天內(nèi)退款政策。
另一方面，法國(guó)連鎖公司也經(jīng)營(yíng)服裝產(chǎn)品。包括男士和女士的服裝、飾品，此外公司還經(jīng)營(yíng)香水行業(yè)的一些產(chǎn)品。盡管它有不斷投資的政策，公司還是一直保持運(yùn)行相當(dāng)?shù)驼{(diào)而穩(wěn)固的營(yíng)銷策略。
瑪莎公司和法國(guó)連鎖公司的對(duì)比—Comparison of Mark & Spencer and French Connection Company
Mark and Spencer Company is a well established retail business that has very wide business connection in many parts of the world. The company invests a lot of money in ensuring that the services and products it offers its customers are of high standards and extremely good quality. It is a British retail business with branches in many parts of the world. The eight hundred and eighty five stores which the company has are aimed at ensuring that its customers have easy access to its high quality yet affordable clothing products. Indeed its unique and superb refund and exchange policies have made the company to have a huge competitive advantage in the clothing industry over its competitors. Mark and Spencer Company has continues to improve its ninety (90) day refund policy in order to fully fulfill the needs and preferences of the customers. Contrary to the customers' expectations, the drastic reduction in the refund period has led to many of its customers being discouraged to continue trading with the company. The refund policy has been reduced from the previous ninety days to the current policy that allows refunds to be made in as low as thirty days.
On the other hand, the French Connection Company also engages in the sales of clothing products. Men and women's apparels, accessories for both men and women, and fragrance lines are some of the products that the company also engages in. Despite its continued investment policies, the company has always maintained a considerably low profile in the sales and marketing strategies. Due to the dire need and intention to fully satisfy their customers' needs, the company normally offer a full refund in case of any returns made in adherence to the companies terms and conditions of trade. Any merchandise returned within fourteen days after the original purchase is normally given a full refund. However, for items that are accompanied by a gift receipt, the company French Connection Company normally issue merchandise exchange or merchandise credit to the customers of the organization. In order to enhance security and safely for both the company's operations and the safely of its customers, any refunds that are in excess of one hundred and fifty dollars are settled though the issuance of home based refund checks that get processed in fourteen days. There are sales are always made on very regular basis thus leading to an ever increasing customer base.#p#分頁(yè)標(biāo)題#e#
兩個(gè)公司的“吸引客戶的策略”—Customer Attraction Strategies in the two Companies
Mark and Spencer Company mainly attract its customers through its strategy of aligning its services to the customers' needs. The company provides very flexible and customer friendly packages (Quilfer 2009). This minimizes the inconveniences which the customers would otherwise have to withstand should they decide to ship with other clothing companies. In additionally, the company has continues to diversify its services by providing other related products likely to be in high demand. At the moment, the company provides furniture and domestic products such as aluminium foil and washing powder. They also ensure that their products and services are very environment friendly.
Honesty, better quality, and enhancement of efficiency have been the greatest customer attraction strategies employed by both clothing companies. However, French Connection offer its customers very special services that include free shipping to the prescribed destinations, gift wrapping, and gift certificates that offer the customer unique privileges in the company's other sales stores. In France for instance, the French Connection has for a very long time exploited the controversy associated with the name of the company in ensuring that more customers associate with its products. Slogans such as ‘Fun Comes normally Kneeling', ‘fcuk this', ‘very busy to fcuk', and ‘lucky fcuk' are commonly used in marketing unique brands of shirts from the company. Such slogans are very appealing to men of the young age to their perceived meaning to the society.
網(wǎng)上銷售設(shè)備已被采用—Have OnlineFacilities Being Utilized
Mark and Spencer uses very efficient and customer friendly online sales and marketing strategies. The Company has provided its customers with the flexibility and greatly desired convenience of shopping online. Most of its products are always displayed on its websites and many other online sales platforms such as eBay. Websites, Ad sells, internet pop-up menus and attachment of web links to other websites are the other strategies utilized by the Mark and Spencer Company in its attempt to ensure that it remains very competitive in business and hence increasing its customer base and the overall returns (Quilfer 2009).
Online payment systems are frequently utilized and used in the purchase process and in most of the French Connection sales process. The online company facilities enable the organization to do an out of state frequent check-up in order to ensure that all the products are ever readily available whenever and wherever the customer demand. Master cards, visa cards and many other online payment methods are employment procedures with the aim of ensuring that flexibility is enhanced.#p#分頁(yè)標(biāo)題#e#
總結(jié)—Conclusion
In conclusion, it is very evident that even though both Mark & Spencer and French Connections companies ventures in the clothing business, their mode of serving customers and their other related products and business strategies are very different.
瑪莎公司是一個(gè)成熟的零售企業(yè)，在世界很多地方有非常廣泛的業(yè)務(wù)聯(lián)系。為確保給客戶提供高標(biāo)準(zhǔn)、高質(zhì)量的服務(wù)和產(chǎn)品，公司在這方面投資了很多錢。瑪莎公司是英國(guó)的一個(gè)零售企業(yè)，且在世界許多地區(qū)都有分店面。885家門店，其旨在確保其客戶能夠以實(shí)惠的價(jià)格還能買到高質(zhì)量的服裝產(chǎn)品。的確，以其獨(dú)特而超前的退款交易政策使公司在對(duì)其服裝行業(yè)上的競(jìng)爭(zhēng)對(duì)手，有很大的競(jìng)爭(zhēng)優(yōu)勢(shì)。為了充分滿足客戶的需求和喜好，瑪莎公司不斷完善客戶購(gòu)買貨物后90天內(nèi)，若有問題可退款的政策。然而顧客的期望恰恰相反，大幅度延長(zhǎng)客戶的退款期導(dǎo)致了許多客戶對(duì)其產(chǎn)品失去了信心，不再繼續(xù)與該公司交易。退款政策已經(jīng)從之前的90天減少到目前的30天內(nèi)退款政策。
另一方面，法國(guó)連鎖公司也經(jīng)營(yíng)服裝產(chǎn)品。包括男士和女士的服裝、飾品，此外公司還經(jīng)營(yíng)香水行業(yè)的一些產(chǎn)品。盡管它有不斷投資的政策，公司還是一直保持運(yùn)行相當(dāng)?shù)驼{(diào)而穩(wěn)固的營(yíng)銷策略。
瑪莎公司和法國(guó)連鎖公司的對(duì)比—Comparison of Mark & Spencer and French Connection Company
Mark and Spencer Company is a well established retail business that has very wide business connection in many parts of the world. The company invests a lot of money in ensuring that the services and products it offers its customers are of high standards and extremely good quality. It is a British retail business with branches in many parts of the world. The eight hundred and eighty five stores which the company has are aimed at ensuring that its customers have easy access to its high quality yet affordable clothing products. Indeed its unique and superb refund and exchange policies have made the company to have a huge competitive advantage in the clothing industry over its competitors. Mark and Spencer Company has continues to improve its ninety (90) day refund policy in order to fully fulfill the needs and preferences of the customers. Contrary to the customers' expectations, the drastic reduction in the refund period has led to many of its customers being discouraged to continue trading with the company. The refund policy has been reduced from the previous ninety days to the current policy that allows refunds to be made in as low as thirty days.
On the other hand, the French Connection Company also engages in the sales of clothing products. Men and women's apparels, accessories for both men and women, and fragrance lines are some of the products that the company also engages in. Despite its continued investment policies, the company has always maintained a considerably low profile in the sales and marketing strategies. Due to the dire need and intention to fully satisfy their customers' needs, the company normally offer a full refund in case of any returns made in adherence to the companies terms and conditions of trade. Any merchandise returned within fourteen days after the original purchase is normally given a full refund. However, for items that are accompanied by a gift receipt, the company French Connection Company normally issue merchandise exchange or merchandise credit to the customers of the organization. In order to enhance security and safely for both the company's operations and the safely of its customers, any refunds that are in excess of one hundred and fifty dollars are settled though the issuance of home based refund checks that get processed in fourteen days. There are sales are always made on very regular basis thus leading to an ever increasing customer base.#p#分頁(yè)標(biāo)題#e#
兩個(gè)公司的“吸引客戶的策略”—Customer Attraction Strategies in the two Companies
Mark and Spencer Company mainly attract its customers through its strategy of aligning its services to the customers' needs. The company provides very flexible and customer friendly packages (Quilfer 2009). This minimizes the inconveniences which the customers would otherwise have to withstand should they decide to ship with other clothing companies. In additionally, the company has continues to diversify its services by providing other related products likely to be in high demand. At the moment, the company provides furniture and domestic products such as aluminium foil and washing powder. They also ensure that their products and services are very environment friendly.
Honesty, better quality, and enhancement of efficiency have been the greatest customer attraction strategies employed by both clothing companies. However, French Connection offer its customers very special services that include free shipping to the prescribed destinations, gift wrapping, and gift certificates that offer the customer unique privileges in the company's other sales stores. In France for instance, the French Connection has for a very long time exploited the controversy associated with the name of the company in ensuring that more customers associate with its products. Slogans such as ‘Fun Comes normally Kneeling', ‘fcuk this', ‘very busy to fcuk', and ‘lucky fcuk' are commonly used in marketing unique brands of shirts from the company. Such slogans are very appealing to men of the young age to their perceived meaning to the society.
網(wǎng)上銷售設(shè)備已被采用—Have OnlineFacilities Being Utilized
Mark and Spencer uses very efficient and customer friendly online sales and marketing strategies. The Company has provided its customers with the flexibility and greatly desired convenience of shopping online. Most of its products are always displayed on its websites and many other online sales platforms such as eBay. Websites, Ad sells, internet pop-up menus and attachment of web links to other websites are the other strategies utilized by the Mark and Spencer Company in its attempt to ensure that it remains very competitive in business and hence increasing its customer base and the overall returns (Quilfer 2009).
Online payment systems are frequently utilized and used in the purchase process and in most of the French Connection sales process. The online company facilities enable the organization to do an out of state frequent check-up in order to ensure that all the products are ever readily available whenever and wherever the customer demand. Master cards, visa cards and many other online payment methods are employment procedures with the aim of ensuring that flexibility is enhanced.#p#分頁(yè)標(biāo)題#e#
總結(jié)—Conclusion
In conclusion, it is very evident that even though both Mark & Spencer and French Connections companies ventures in the clothing business, their mode of serving customers and their other related products and business strategies are very different.
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