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1. Introduction
Etiquette is the product of social civilization, the standards of communication used to require people to behave in social intercourse and other behaviors. As long as there are human interactions and communication activities, people need rituals to express their feelings and respect for each other. Elizabeth, Queen of Spain, once said that etiquette is a letter of recommendation to every corner around the world.
As the relationship between China and the West in politics, economy, culture becomes closer and closer, it is beyond all doubt that the etiquette will play a major role in this process. So the study of this problem will be very significant.
To the definition of etiquette, Chinese and Western have a different understanding of etiquette. In the Chinese eyes, the etiquette is the common behavior rules that all the members must obey, and its purpose is to keep the social normal living orders. A famous ancient Chinese, a philosopher thought that etiquette was a principle to deal with the relationship between man and supernatural beings. In English, courtesy refers to courteous behaviors, good manners; etiquette which means system of rules governing formal occasion. Different cultural background, individualism and collectivism, nationalism and value factors may lead to the different etiquette in politeness between the west and China which can be found in many aspects of daily communication, including greeting, parting, dining, considerate remarks, addressing, compliments, apologies, thanks, invitation and saying good-bye and so on. In modern society, the world is becoming smaller and smaller, and people are very active in frequent exchanges. Many countries are drawing their great attention to combing international etiquette with national etiquette creatively. That is to say, etiquette is the common wealth of Chinese and Western civilizations.

2. Origin of Chinese and Western Etiquette
Chinese etiquette and the Western etiquette have different origins.
2.1 Origin of Chinese Etiquette
In China, etiquette is equal to courtesy and ceremony. The essence of etiquette is the way of coping with people and the belief in ghosts and spirits. People think that everything is controlled by the ghosts which cannot be seen. Therefore, the etiquette is originated from the belief in ghosts and spirits, as well as a special form of belief in ghosts and spirits. China is a state of etiquette. Back to five thousand years ago, etiquette used to be the center of traditional culture. Up to now, the etiquette has been really reformed. Thus it becomes norms of modern civilization. Chinese etiquette plays a "quasi-legal" role in Chinese culture. The origins of Etiquette can be traced back to the early time of human beings. That is to say, at the very beginning of the history of the Chinese nation, etiquette was generated along with the human activities and with primitive religions. Etiquette is the system to deal with the three relationships among the people, God and the ghosts. Actuality, etiquette can be divided into two main parts, one is politics, and the other is life. Chinese legal system was created during the establishment and implementation of the etiquette. The essence of etiquette is the method how to cope with people and the belief in ghosts and spirits.#p#分頁標題#e#

2.2 Origin of the Western Etiquette
In the Western countries, the word ‘etiquette’ used to stand for "keep off the grass". Louis XIV’s gardener noticed that the aristocrats were walking through his gardens and then he put up signs (etiquette) to warn them off. The dukes and duchesses walked right past these signs. Due to this obvious disregard, the king of Versailles commanded that no individual should be to go beyond the bounds of the etiquettes. The meaning of etiquette would later contain the ticket to court functions that lists the instructions on which a person would stand and what was to be done. Etiquette, like language, has evolved, but it still means “keep off the grass” literally. Until the 1960s, the importance of good manners was taught beyond question, but with the liberated 70s, it had a decrease in the popularity of teaching appropriate etiquette. In 2004, the traditional values have been emphasized on. Proper etiquette and protocol have given children and adults an important tool that provides not only a competitive edge, but a sense of confidence.

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