1、The assumption of an chip tourism
1　旅游整合的原則

1.1 Attempt arresting bounded features
1.1　突出地域特色原則

Tourism assets has been able to accomplish adorable for tourists because of its bounded aberration and uniqueness. This absence and character is what will abide to advance tourism assets advantage. Scale development of tourism industry in a arena , the administration of the breeze of tourists , day-tripper cartage and tourism development in the arena depends on the bulk of tourism assets , bounded mix , grade, administration , spatial structure, so that accept to be the abject for an chip tourism characteristic bounded tourism assets , accord abounding play to the advantages of the absence of the ability breadth and different , and advance the accustomed mural and appearance acceptable areas as abundant as accessible , through the affiliation of arresting bounded features, absorption the bounded ability .
旅游資源之所以能夠?qū)β糜握呙壬Γ怯捎谄涞赜蛳∪毙院酮?dú)有特別別的性質(zhì)。這種稀缺性和獨(dú)有特別別的性質(zhì)也正是旅游資源能夠接著研發(fā)的優(yōu)勢存在的地方。一個地區(qū)范圍的旅游產(chǎn)業(yè)進(jìn)展的規(guī)模、客起源向、客起源量以及旅游研發(fā)的方向主要決定于于該地區(qū)范圍的旅游資源的數(shù)目、地域組合、品質(zhì)、散布狀態(tài)、空間結(jié)構(gòu)，所以旅游整合的基礎(chǔ)務(wù)必是當(dāng)?shù)貏e具獨(dú)特的風(fēng)格的旅游資源，要充分施展資源域稀缺性和獨(dú)有特別別的性質(zhì)的優(yōu)勢，盡有可能地維持地區(qū)范圍的天然風(fēng)貌和獨(dú)特的風(fēng)格傳統(tǒng)，經(jīng)過整合冒尖地方獨(dú)特的風(fēng)格、反映地方文化。
1.2 all-embracing principles
1.2　整體性原則
Holistic attempt chronicle to three areas: bounded breadth , industry allocation and angel architecture . Bounded accession is disconnected into centralized and alien accession accession . Accession refers to the centralized arena as a accomplished , as a starting point , the cachet quo in the arena of anniversary region's tourism industry, the development abeyant of an assay to analyze the focus of centralized development ; alien accession refers to the beyond bounded arrangement as a accomplished all-embracing compassionate of the arena in the arrangement has aggressive advantages and aggressive disadvantages for the development of tourism industry in adjustment to accomplish bounded accession . Development of the tourism industry can advance the development of added industries. But it is the accord amid antagonism and there with added industries , the development of tourism and accordingly can not be collapsed in the development of the tourism industry , to see both the ability and functionality of the tourism industry , conceivably aswell accommodating the development of added industries . Become a accepted advance of the bounded abridgement .
群體性原則牽涉到到三個方面：地區(qū)范圍定位、產(chǎn)業(yè)協(xié)調(diào)和形象刻畫。地區(qū)范圍定位分為內(nèi)里定位和外部定位。內(nèi)里定位是指把地區(qū)范圍作為一個群體，以資為動身點，對地區(qū)范圍內(nèi)各地區(qū)的旅游產(chǎn)業(yè)的目前的狀況、進(jìn)展?jié)撛诹α孔鞒銎饰觯页鰞?nèi)里進(jìn)展的重點；外部定位是指把更大范圍的地區(qū)范圍系統(tǒng)作為一個群體群體，理解本地區(qū)范圍在系統(tǒng)中所具備的競爭優(yōu)勢以及競爭劣勢，以資來為本地區(qū)范圍的旅游產(chǎn)業(yè)進(jìn)展作出定位。旅游產(chǎn)業(yè)的進(jìn)展可以推動其它產(chǎn)業(yè)的進(jìn)展。
1.3 Aegis Policy

For abiding development of the tourism industry , in adjustment to body a acknowledged tourism industry channels . Necessary to backpack out the development action in the tourism development of the assumption of aegis to the amusing and cultural assets and ecological characteristics of day-tripper attractions has conducted aboriginal attributes aegis in the architecture and development of tourism projects all-encompassing use of mural anatomy ideas.

1.4 attempt of adequation and alternate benefit

Equality is the apriorism and abject of anniversary arena for tourism cooperation, alternate account and cold of the cooperation is the active force , both indispensable, the accumulated aftereffect of the bulk of cooperation amid the parties complex durably , authoritative obligations in accordance with the parties complex to do bigger accommodate the goals and planning and yield albatross calm to adore the allowances of tourism affiliation . Adequation is the affiliation of all parties complex on an according basement amid anniversary added is an according affiliation , even added than tourism assets , afterimage , acceptable bread-and-butter abject , top levels of authoritative regions can not override beneath assets in tourism afterimage big small, poor bread-and-butter abject , the breadth aloft the lower authoritative levels . Refers to the parties through mutually benign cooperation, accord affiliation can get added allowances than afore not abet , it is the parties to abet built-in action .

2 Day-tripper Advice Integration
2　旅游信息整合

Specifically, the Government, as day-tripper advice should be the capital organizer of the cooperation mechanisms play a arch role in developing the advice through a unified accepted , authorize bounded advice belvedere and a ample day-tripper advice consulting casework company. In the biking aggregation , they can yield collective ventures, cardinal alliances , such as cooperation to advance the advice bazaar .

3 affiliation of tourism resources
3　旅游資源整合

If the geographic absorption of assets has helped to extend the time to play day-tripper in the breadth , authoritative the breadth added adorable to abroad association ability accessory , again you can breach through the limitation of authoritative capacity will accept the geographic absorption of assets endemic by a getting ability area. If tourism assets are commutual , that the action of tourism development , tourism assets amid regions can recharge and acquaintance anniversary added , again you can accommodate these assets , tourism assets in the bulk and blazon of use of the advantages of affluent day-tripper activities afterwards alliance agreeable , to extend the time tourists tourism activities , thereby acceptable the affability of the tourism arrangement affiliation or alone elements of anniversary arena .

4 tourism bazaar and artefact integration
4　旅游市場和產(chǎn)品整合

4.1 Day-tripper Bazaar Integration

Within the arena , the ambition bazaar of tourism assets vary, tourism bazaar alliance is basically the aforementioned as the ambition bazaar tourism assets apprenticed calm to advance , so that they accompany to become day-tripper routes , launched to ambition the accomplished bazaar , the ambition bazaar to advance tourism by abounding amid these day-tripper attractions , authoritative accord in the affiliation of the assorted attractions of the aboriginal ambit of the bazaar to expand. Tourism bazaar affiliation requires planning for tours and breaking authoritative analysis of restrictions on the architecture of carriage routes for inter- burghal cartage block band architecture , so that the ambition bazaar of day-tripper attractions in the city-limits and getting anchored by the breeze , the accumulation of bounded tourism market.

4.2 Tourism Artefact Integration

Part of the tourism artefact due to the poor action or breadth accessible advantages in assets and added affidavit are beneath aggressive markets , the affiliation of this allotment of the tourism artefact is based on superior of tourism assets ( the key is to use a day-tripper avenue to the breadth area the a lot of characteristic tourism Attractions affiliated calm advertise . this way you can breach the analysis authoritative regions ) , theming ( the key is to baddest a topic, baddest day-tripper attractions in the arena according to the affair , and again absolution them as a accomplished , this access can accord tourism who brings a complete biking acquaintance ) and added tourism artefact development aesthetics to accommodate , actualize new bazaar angel , anatomy a aggressive tourism products.

5 bounded tourism angel integration
5　區(qū)域旅游形象整合

Tourism angel refers to the day-tripper attractions, breathtaking tourism articles , tourism casework in the minds of tourists absolute impression. Tourism angel affiliation refers to the affiliation of bounded tourism accustomed affairs , community and added actual connotations and re- advised and analyzed , candy and enhance the angel of tourism in the far , based on re- abstraction the bounded characteristics can represent a new angel .

5.1 Affiliation of types and methods

If bounded affiliation amid the characteristics of tourism assets , tourism angel recognition, bazaar allotment and added aspects of a draw , it is difficult to analyze which is added dominant, and can not be agitated out to enhance the tourism angel , again the angel affiliation in the arena can be chip several day-tripper angel presented to tourists angry ; If bounded affiliation amid the characteristics of tourism assets , tourism angel recognition, bazaar allotment and added aspects of the backbone of the poor, the disadvantaged affair is accessible to able ancillary "image noise" , again in the angel of the tourism angel of affiliation can be developed regions mainly arrested areas of tourism angel , giving the primary and accessory angel accompaniment anniversary added , anniversary added ; If afterimage in the arena to accommodate appearance the angel of tourism resources, tourism , and bazaar allotment , etc. the advantages are not accessible , again the angel can be extracted chip ability characteristics of anniversary arena , and again the artful action addition , and assuredly abstract a conceptual image.http://www.400190.com/jjxzy/

5.2 angel representation

Tourism angel can be artful into one byword , the byword has back artful , simple to bethink characteristics, such as "Life of the Millennium boondocks - Xitang ", " red cradle , blooming homes, brighten ability - Jiangxi " so addictive , with acceptable publicity. Byword designs can be positioned according to the angel of the arena , and add aeon appearance and commercial capability . Representation of the angel as a bounded byword will not change in a accustomed aeon , but this does not beggarly that those who represent the tourism angel is static, because those with the advance of the times, and artful interests of tourists will change, Tourism aggressive ambiance will change. Accordingly , day-tripper areas should acclimatize their positioning, tourism angel and presentation to be updated. Tourists to acclimate to alteration needs and ambiance of the times .