1.  FRUIT JUICE AND BOTTLED WATER
    果汁及瓶裝水

1.1 Market valuation in the United Kingdoms
英國(guó)的市場(chǎng)估值

According to Mintel report of Fruit juice and Juice drinks UK 2006 and Bottled Water UK 2007, in juice drink market and bottled water market, the sales were increased in both value and volume (Figure 2.3.1). Sales of juice and juice drinks increased by 16% between 2002 and 2004, and increased by 20% between 2004 and 2006 to reach £3.1 billion. Bottled water market volume (including water coolers) stood at 2,256 million litres in 2007, with a value of nearly £2 billion.
根據(jù)Mintel的報(bào)告，果汁和果汁飲料的英國(guó)2006年和2007年英國(guó)的瓶裝水，果汁飲料市場(chǎng)和瓶裝水市場(chǎng)，銷售，增加價(jià)值及數(shù)量（圖2.3.1）。果汁和果汁飲料的銷售在2002年和2004年之間增加了16％，并在2004年和2006年之間增加了20％，達(dá)到3.1十億英鎊。瓶裝水市場(chǎng)容量（包括水冷卻器）在2007年為2,256萬公升，值近2十億英鎊。

Figure 2.3.1: UK sales of bottled water*, by volume, value and average price, 2002-06
圖2.3.1：英國(guó)銷售的瓶裝水*，數(shù)量，價(jià)值和平均價(jià)格，2002-06

Source: Bottled Water - UK - June 2007, Mintel

1.2 Market Future and Forecast
市場(chǎng)未來預(yù)測(cè)

The trend of both fruit juice and juice drinks market and bottled water market would be keep increasing after 2006 as Mintel forecasts. UK bottled water market would grow by an estimated 10% to reach a value of £2.6 billion at current prices over the period year 2010 to 2012. From the previous figure of sales and the Mintel forecasts, the sales of both value and volume in UK bottled water market could be steady increased as presenting on Figure 3.3.6. Healthy living and eating still be the most important factors to impact the market (Fruit Juice and Juice Drinks UK 2006, Mintel). http://ukthesis.org/dissertation_sample/
果汁和果汁飲料市場(chǎng)，瓶裝水市場(chǎng)的趨勢(shì)將保持增長(zhǎng)后，2006年，敏特預(yù)測(cè)。英國(guó)瓶裝水市場(chǎng)將增長(zhǎng)約10％，在目前的價(jià)格在此期間2010年至2012年達(dá)到2.6十億英鎊價(jià)值。

FIGURE 2.3.2: Forecast of UK sales of bottled water*, by volume, value and average price, 2007-12
預(yù)測(cè)英國(guó)銷售的瓶裝水*，體積，價(jià)值和平均價(jià)格，2007-12
 

2. SPORTS AND ENERGY DRINK
   運(yùn)動(dòng)和能量飲料

2.1 Market valuation in the United Kingdoms
   英國(guó)市場(chǎng)估值

The sports and energy drinks market has continued its dynamic growth path I past few years, which reach £773 million sales, market value growth of 11% in 2006. The market is expected to exceed £800 million in 2007 (Figure 2.4.1). Sports drinks have a wider appeal than energy drinks, consumer interest in healthy lifestyles including exercise may be one of the reasons of the market expansion. According to Sports Drinks and Sports Nutrition–UK Mintel report, September 2005, consumer interest in healthy lifestyles incorporating exercise is the primary driver of the increased sales of sports drinks.
運(yùn)動(dòng)飲料有更大的吸引力比能量飲料，健康的生活方式，包括運(yùn)動(dòng)的消費(fèi)者的利益可能是市場(chǎng)拓展的原因之一。根據(jù)運(yùn)動(dòng)飲料和運(yùn)動(dòng)營(yíng)養(yǎng)英國(guó)Mintel的報(bào)告，2005年9月，消費(fèi)者權(quán)益在健康的生活方式，結(jié)合運(yùn)動(dòng)是運(yùn)動(dòng)飲料的銷量增加的主要驅(qū)動(dòng)力。

2.2 Market Future and Forecast
   市場(chǎng)未來預(yù)測(cè)

As more numbers of consumers experiencing the taste from the sports drinks, they will increasingly choose them as an everyday drink, therefore, sports drinks market will continue to expand as interest in diet, health and exercise increases.

FIGURE 2.4.2: Forecast of the UK sports drinks market, by value, 2007-12
英國(guó)運(yùn)動(dòng)飲料市場(chǎng)的預(yù)測(cè)值，2007-12

Source: Sports and Energy Drinks - UK – July 2007, Mintel

FIGURE 2.4.3: Forecast of the energy and stimulant drinks market, by value, 2007-12
能源和興奮劑飲料市場(chǎng)預(yù)測(cè)，按價(jià)值計(jì)算，2007-12

Source: Energy and Stimulant Drinks - UK - July 2005, Mintel

It also shows the increasing of population will influence growth of other beverage market, for example, the soft drinks are more likely consumed by young people, the market growth with population of the age group expansion. Despite population forecasts offer mixed opportunities for manufacturers of non-alcoholic drinks, healthy concerns would still make changes in beverage consumption. The total rejection of alcohol is increasing, with 17% of respondents to research commissioned for this report claiming to be teetotal. In addition, a further 8% of drinkers claimed to be temporarily ‘on the wagon’ (Soft Drinks - Consumer Attitudes. 2006, Mintel)
它也顯示了人口的增加會(huì)影響其他飲料市場(chǎng)的增長(zhǎng)，例如，軟飲料消耗的年輕人，市場(chǎng)的增長(zhǎng)與人口的年齡組擴(kuò)展更容易。盡管人口預(yù)測(cè)非酒精飲料制造商提供混合的機(jī)會(huì)，健康問題仍然使飲料消費(fèi)的變化。完全拒絕酒精不斷增加，有17％的受訪者自稱是滴酒不沾本報(bào)告委托研究。此外，另有8％的飲酒者自稱是暫時(shí)旅行車（汽水 - 消費(fèi)者的態(tài)度，2006年，敏特）#p#分頁標(biāo)題#e#