定制服務(wù)將中國(guó)未來(lái)的時(shí)裝市場(chǎng)流行？

 

就像我在個(gè)人陳述中所說(shuō)的，我想開始我自己的時(shí)裝生意，這是個(gè)性化的服裝品牌。我想如果這是可行的。此外，在全球化時(shí)代是服裝營(yíng)銷有一個(gè)獨(dú)特的視角，并且是重要的。據(jù)BOF的一份報(bào)告顯示，中國(guó)消費(fèi)者仍占全球購(gòu)買量的33%，而中國(guó)本土品牌或國(guó)內(nèi)市場(chǎng)或國(guó)際市場(chǎng)的影響力仍然不高。因此，如何在中國(guó)的堅(jiān)實(shí)的基礎(chǔ)，也是我的研究目標(biāo)建立一個(gè)時(shí)尚品牌。

首先，我將討論過(guò)去歷史上個(gè)性化產(chǎn)品的發(fā)展，并擴(kuò)展未來(lái)可能出現(xiàn)的理論。利用大數(shù)據(jù)和技術(shù)的優(yōu)勢(shì)來(lái)預(yù)測(cè)這種營(yíng)銷趨勢(shì)的可能性。通過(guò)總結(jié)這一概念的強(qiáng)度來(lái)證明其可行性。此外，我將對(duì)我的目標(biāo)客戶進(jìn)行問(wèn)卷調(diào)查。并引導(dǎo)一個(gè)理論來(lái)支撐我的策略。

 

Proposed title: Will customized service be popular in the future fashion market in China? 

 

Introduction 簡(jiǎn)介

Like I said in my personal statement, I want to start my own fashion business which is personalized clothing brand. I want to see if this is workable in China and the reason for it. Furthermore, in the era of globalizationit is important to have a unique perspective on fashion marketing. According to a report on Bof, indicates that Chinese consumers still drive 33 % of global purchases, while we still lack domestic brands which can be influential or representative of both local or international market. Therefore, how to build a fashion brand with the solid foundation in China also is one of my research targets. 

 

Abstract 摘要

 Firstly, I will discuss the development of the personalized product in the past history and expand the theory might be happening in the future. Take advantages of big data and technology to predict the possibility of this marketing trend. By summary the strength of this concept to prove the feasibility. In addition, I will structure a questionnaire survey for my target customers. And conduct to a theory which can underpin my strategy.

Then I will analyze the existing succeeded cases in both China and other brands all over the world. To study and research how they adjust their marketing strategy over the time, branding themselves and the key to triumph. Meantime, I also need to figure out the reasons of failure cases in China by analyzing fashion market and the crucial issues that happened to the brand. 

 Thirdly, I will propose what kind of problems that might occur in future by sourcing the data and collect the report and news from WWD, BOF, Forbes, etc. what’s more, I want to interview professionals who work in the related field and ask about their opinions and experiences. 

Last but not the least, how to avoid and solve the problems is also need to think about it. Then, compare and analyze the strength and weakness of my theory to get the final result.#p#分頁(yè)標(biāo)題#e#