SWOT analysis model范文

SWOT is another very useful tool in order to complete the internal and external aspects of the food business as well as its competitor’s analysis and industry events. A good SWOT analysis may help to clearly identify the weaknesses and strengths of the enterprise.

The content of SWOT
SWOT analysis is a kind of internal analysis that, according to the established internal condition of the enterprises own analysis, to identify business strengths, weaknesses and core competitiveness. S is on behalf of strength, W is on behalf of weakness, O is on behalf of opportunity, T is on behalf of threat , in which, S, W is the internal factors; O, T is the external factors (Jing Song, 2007)In accordance with the integrity of the concept of enterprise competitive strategy, Strategy should be an enterprise "can do", that is, the organization's strengths and weaknesses is "might do" ,that is, environment, opportunities and threats are among the organic combinations. Michael. Porter said that the competitive theory was starting from the structure of an enterprise "could be done," carrying out a thorough analysis and description, while the capacity of school management experts, however, the use of value chain deconstruction of corporate value creation process, focusing on the company's resources and capabilities analysis. SWOT analysis is the combination of the two in front and it is based on the resource school of scholars representative of the company's internal analysis and industrial the external competitive environment analysis to combine its own balance of structured systems analysis system. There is a table showing that how to put the SWOT into practice.

(Mintzberg et al, 1998)

As is known SWOT is the most influential of the strategy formation processes. The table above is a model derived from the work of Kenneth Andrews, who, as a part of the ordinary management group, developed the design hand-pulled noodles in Auckland of thought toward strategy formulation(Mintzberg et al, 1998)

The advantages of using SWOT to analyze the success of hand-pulled noodles
Comparing to other methods of analysis, SWOT analysis from the outset has significant structural and systemic features. Simply stated, there are two aspects. The first is the structured in the form, SWOT analysis showed SWOT structure matrix structure and different regions of the matrix analysis that gives a different meaning; The second is from the content, SWOT analysis also highlighted the main theoretical basis for analyzing the structure of the enterprise from the external environment and internal resources to carry out(Sergio Sciarelli, 2002)In the 20th century; the important contribution of SWOT method is that the idea to use the system independently of those factors that seem to match up with each other to conduct a comprehensive analysis of the strategic plan that allows businesses to develop more scientific and comprehensive.

Recently, SWOT analysis has been applied widely in many fields, such as Lanzhou hand-pulled noodles’s success. There are five steps to analyze the hand-pulled noodles in Auckland. Firstly, we should identify the industry of noodles in Auckland’s current mission, goals and strategies. Secondly, we use the SWOT to analyze. Thirdly, it is formulating strategies. Fourthly, it is implementing strategies. Finally, it is evaluating results (Zhiming zhang, 2006) The hand-pulled noodles can develop to Auckland because of the effecting of opportunities to the success of hand-pulled noodles in China.#p#分頁標(biāo)題#e#

The limits of using SWOT to analyze the success of hand-pulled noodles
Like many other strategic models, SWOT model is proposed by McKinsey for a long time, but it has the limitations of the times. The former may be more concerned about the business cost, quality, but now the enterprise may be more emphasis on organizational processes. For example, the success of hand-pulled noodles in Lanzhou, so is the Auckland. From the SWOT, we know the advantage is expanding the market share. The weakness is that decreasing the profits of hand-pulled noodles. SWOT changes the status quo without taking into account the initiative of enterprises, enterprises can be achieved through finding new resources to create business advantage which needed to achieve the strategic objectives. But in the past it can not be reached. SWOT analysis in the application process, you may encounter some problems, which is its adaptability. Because there are too many occasions, SWOT analysis can be used, so it must be adaptive. However,it can lead to distortions from arising. SWOT analysis method based on issues arising which can be used to more senior POWER SWOT analysis to be resolved.