SWOT 分析———SWOT Analysis

 

S.W.O.T. identifies a firm’s strengths, weaknesses, its opportunities and threats. S.W.O.T helps identify criterias to get a competitive advantage.Strengths and weaknesses are Internal [community] specific Parameters [covering both assets and deficits], stakeholders in the Internal attributes (including policymakers, legislators, educators, businesses and others) can influence strengths and weaknesses, even if they do not absolutely control them On a whole strengths should be pursued or marketed (eg, advertised), while weaknesses are reversed,eliminated or minimized.

 

優勢—STRENGTHS :
 

Olympus have large number of patent registered in USA and Japan related with Digital-camera and lens technology, outcome of their keen interest and huge Investments in Research and Developement. Olympus was first to introduce the mirrorless line of digital cameras and covers large market share in the DSLR and Mirrorless segment, while all other major camera makers are working on it, to target, SLR users.Cost reduction policies in place since 2005.

 

Smaller, lighter: Olympus has been the pioneer behind a number of technological and design Innovation that are long lasting technology based on dust reduction ,waterproof , shockproof, eye catchy have sleek, stylish bodies and suitable to tastes and trend following of current Generation of 'Everything Good comes in small packages' base beyond their pocket digital camera and the point and shoot technology for beginners.

 

Awards:

The Olympus once again set glory by picking up two impressive honours at the EISA with E-P1 branded as the best European Camera, awards such as EISA confirms and strengthens consumer's confidence on Olympus brand in digital camera segment.

 

劣勢—WEAKNESSES

 

Fom past couple of years Olympus digital camera sales have decreased.

 

Global financial , economical Stability and fluctuation in exchange rates have been one of the main reasons for decline in profits of the olympus camera product , if the same downfall trend of global market continues, it will be directly affecting Olympus digital camera products profitability.

 

In the SLR camera market olympus never managed to get top market share , while in DSLR and mirrorless market olympus have large market share , however established competetors have managed to make a dent in that segment with their new product line matching Olympus digital camera product line.

 

機會—OPPORTUNITIES

 

Olympus management are very keen on getting back their foothold in the digital camera market and for same have opened shops in new markets like Europe, China and India out of their traditional USA and Japanese market, opening up in China and India have shown future prospects for China and India have the largest middle class population and huge number of urbanbased consumers and have managed to ride over Global economical turmoil.

 

Olympus to establish their brand in every household are not just concentrating on increasing sales but also on after service to increase their brand fan following , they have plans to increase their service centres from 14 to 17 in India and likewise in China.

 

Olympus is expecting to double it's sales in the Indian market for 2010 by launching 12 different models, Olympus have moderately priced their models for the new market to attrack the price conscious middle class first time buyers.

 

Olympus have models that are pre-loaded with In-Camera editing without the need for computers besides Olympus models in the market attrack buyers interested in add-on featurs like Built-in image stabiliser , Face Detection Technology and wireless flash control.

 

威脅—THREATS

 

Olympus face threat of a market with many competitors some, like canon, sony, Kodak, Nikkon which are Corporate giants. Olympus must also keep up with rapidly changing technology else competitors will take away the larger market share interms of Sales , hence huge investment in R&D is must.

 

Competitors have other add-on features which sell as 'ease to use' and 'wireless based setup' like kodak ,canon and Nikon have models which supports wireless technology which allows users to connect to any computer on a network for instant downloading and printing of images without needing to wire connect to the system.

以上swot分析案例是由英國dissertation網編輯部為您整理，您可以了解什么是swot分析法