導讀：這篇小dissertation主要展示的是dissertation的摘要與參考文獻部分，論題是社會營銷，dissertation主要從營銷的定義以及“社會營銷”的概念作了闡述，同時社會營銷的特點、目的做了論述。本dissertation由留學生dissertation網出國留學中心留學生dissertation寫作頻道社會留學生dissertation需求專欄整理推薦。

Social Marketin社會營銷（摘要與參考文獻）

Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of “social marketing” and how does social marketing differ from “societal marketing” or “socially responsible marketing” in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice.

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.1 Social marketing is the design, implementation, and control of programs calculated to affect the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution, and marketing research. Basically, a social marketing campaign or programme contains a consumer orientation, an exchange and a long-term planning outlook. Consumer orientation is probably the key element of all forms of...

Works Cited（留學生dissertation網http://www.400190.com/）
1. National Social Marketing Centre 2006
2. Business Dictionary—long-term planning
3. Wikipedia—Societal marketing
4. hubpages.com
5. Andreasen A. Marketing social change. San Francisco, CA: Jossey-Bass, 1995
6. Kotler, P., and Zaltman, G. (1971) Social marketing: and approach to planned social change, Journal of marketing, 35, 3-12.
7. Andreasen A.R. (1994) “Social Marketing: Its Definition and Domain.” Journal of Public Policy and Marketing 13, 1, 108-114.
8. Business Studies1, Volume One, 3, 1, 211-212.
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