Consumers ASSESSMENT

　　文章按照格式要求，包括參考書目和參考資料大概需要約3000字。

　　3,000 word essay presented in academic format, including bibliography and references

　　請回答下面的問題：

　　Answer one of the following questions:

　　消費者因為無法抗拒而被動購買商品。討論這個關于時尚的問題，并舉例說明。

　　Consumers are passive victims manipulated into buying commodities they cannot resist.Discuss this statement with reference to fashion, giving specific examples.

　　商品和服務在我們的成長和社會生活中一直扮演著非常重要的角色，從我們如何使用這些商品和服務，到我們如何與他人通過商品和服務來進行溝通。

　　Consumer goods and services potentially play an important role in who we are and how we construct our social lives, in terms of how we use such goods and services and how we relate to other people through such goods and services.

　　無論你選擇了什么作為這篇文章的主題，你都需要以這個主題作為基本背景出發，來圍繞這個主題舉例。

　　No matter what emphasis you have chosen for the essay, you all need to set out this background before focusing on your chosen examples.

　　Miles, S, (1998) Consumerism as a Way of Life. London: Sage. (p.3)

　　Discuss this statement with reference to fashion, giving specific examples.

　　3 Consumer culture is a homogeneous culture of global commodities.

　　Discuss this statement with reference to fashion, giving specific examples.

　　Please note there is a required presentation style for essays: -

　　Assessments should be printed on white/cream paper, using a formal font (suggestions: Ariel, Times New Roman; font size 11 or 12).

　　請保持雙倍行距

　　Lines must be double-spaced.

　　Assessments should be stapled in the top left hand corner and must not be bound in any manner (no ring binders, plastic wallets or plastic folders).

　　請確保您的頁面頭部包括essay的名稱，單位名稱，年級，名字和學號。

　　Please ensure your top sheet includes the title of the assignment, the unit title, the name of your degree, your name and student ID number.

　　The kinds of ideas you should describe and discuss are:

　　1) What do we mean by the terms consumer culture and consumption? How does the notion of consumer culture help us to understand how we shape our social identities and relationships? What part has the media been seen to play in establishing our relationship to consumer culture?

　　Include at least 2 references or quotations to support what you say here.

　　2) How does fashion work as part of consumer culture? Here you need to consider the kinds of ideas we looked at in term 1: That fashion communicates an identity and that we often make aspirational choices to communicate the identity we want people to believe we have, rather than the one we may actually possess at the time.

　　Again, you should include at least 2 references or quotations to support what you say here.

　　Again, include some supporting references

　　3) What are the main debates around consumer culture? Which theorists tend to see mass popular culture as manipulating consumers into passive “fashion victims” unable to resist the products of consumer culture? What arguments do they make and how convincing are they? Which writers tend to understand consumption and popular culture as a resource for actively and creatively constructing a sense of identity, and even as a space for liberation, empowerment and resistance/ How convincing are these arguments? You are aiming to make a point about consumer culture with this essay – http://ukthesis.org/scxzy/ where do you stand in relation to these two broad perspectives on consumer culture?

　　Include at least 2 references or quotations to support your discussion here.