The Impact of Realistic Electric Car
現實電動車的影響
 

Abstract

摘要

Due to the problem of the global air pollution is more and more seriously, many countries has already started to announce some policies for protect our global environment. In the last 12 to 18 months, some of the European countries announced some initiatives regarding the research and development of the realistic electric car. This is the special direction for the global car industry, so that it should have some impact on the traditional car industry. This paper analyzed these initiatives and got the results of the impact on car industry, which are the electric car can save the costs compared to the traditional manufacture, can provide the innovative product and service which is good for the car industry and can create innovation in car industry for letting people have the opinion of environment protection. On the other hand, the research of electric car also has influences for the corporation with the biodiversity issues. In addition, this study also indicates that the direction of advocating the electric car is good for the continuable development of the global environment, so that these corporations should agree and respond these initiatives.

由于全球空氣污染問題越來越嚴重，許多國家已經開始公布一些政策，保護我們的地球環境。在過去的12至18個月，一些歐洲國家宣布有關的現實電動汽車的研究和發展的一些舉措。這是全球汽車行業的特殊方向，所以它應該對傳統汽車產業帶來一定的影響。本文分析了這些舉措，得到了對汽車行業的影響的結果，這是電動車可節省相對于傳統的制造成本，能夠提供創新產品和服務，這是很好的汽車行業，可以在創造創新汽車行業讓人們保護環境的意見。在另一方面，電動汽車的研究也具有影響的與生物多樣性問題的公司。此外，這項研究還表明，提倡電動車的方向有利于全球環境的可持續發展，因此，這些公司應該同意并響應這些舉措。
 

1.0 Introduction
1.0引言
 

Until now, many businesses have already destroyed the global environment for looking for the biggest benefits in every industry. In the recent years, more and more companies become pay more attentions on the environment protection all over the word. The modern environment economist thinks that the source of environment has the basic status for the international business, which can bring the economic value of the business costs (Miller, et al, 1999). In the last 12 to 18 months, the governments of Sweden, Israel and the United Kingdom has all announced initiatives about the research and development towards a realistic electric car for protecting the environment of the world.

直到現在，很多企業已經破壞了地球環境的尋找每一個行業的最大好處。近年來，越來越多的企業成為支付對環境的保護更加重視全國各地的單詞?，F代環境經濟學家認為，環境的來源有國際業務的基本狀態，它可以使企業的成本（ Miller等， 1999）的經濟價值。在過去的12至18個月，瑞典，以色列和英國政府已經宣布所有關于邁向現實電動汽車為保護世界的環境研究和開發活動。#p#分頁標題#e#
 

With the development of the economic and the expansion of the city, more and more people have got a car for their convenient, so that the air pollution has already become a serious problem all over the world. So, many car companies have developed the new technology for putting a new engine on a car for the protection of the environment. Therefore, the inventing of electric car will become the popular transport tool for people which can protect the environment, so that it will bring some impact on the traditional car industry. However, the realistic electric car uses the electric power as drive, so that these initiatives arose some discussion about the continuable development of the biodiversity.

隨著經濟的發展和城市規模的擴大，越來越多的人已經得到了一輛車為他們的方便，使空氣污染已經成為全世界一個嚴重的問題。因此，許多汽車企業都制定了把一個新的發動機在汽車對環境的保護的新技術。因此，電動汽車的發明將成為流行的傳輸工具的人，可以保護環境，因此，它會帶來對傳統汽車產業帶來一定的影響。然而，現實的電動車使用的電力為驅動器，使這些舉措產生了關于生物多樣性的可持續發展的一些討論。
 

2.0 The Impact of Electric Car on Car Industry
 

Due to the development of the society technology, the innovation of technology has the special inflection on the political and economic environment of the business. From those initiatives which announced by countries, it shows the research and development of electric car is good for the global environment by using the saved fuel instead of petrol. The technologic development is not only the momentum of the globalization, but also a kind of competitive advantage for the business.

 

2.1 The Electric Car can Reduce the Costs for Car Industry
 

The most important point for the technological analysis is to check if the new policy can reduce the cost of the product or service, and increase the quality of the product or service. Bumby & Forster (1987) has pointed out that the banks are introducing the “Going Green” project, which encourages the staff to cut down the usage of needless paper in the IT industry. This is not only can give contribution for the environmental protection, but also can reduce the cost of service and increase the service’s quality.

 

Until now, more and more companies in the car industry have already thought much of the problem of carbon discharging. Mortberg, et al (2007) indicated that the realistic electric car is mainly composed by the storage battery, the body, controller and the charger, which is more convenience for the people. The realistic electric car uses battery instead of engine, which reduces the cost of the total car. In addition, the realistic electric is just use charger to charge up the battery so that it can save the exorbitant benzene payout for the people in the future, which are reduce the cost of usage. For example, the BMW Company is always keeping ahead of the field of hydrogen kinetic energy. But the company has disclosed that the company will change the energy style to be the electric drive; as a result of the electric drive will be the direction in the intending car industry (Arsie, et al, 2005). The research on the realistic electric car can save the cost both the company and customers, which is also good for the traditional car industry. Therefore, the technological research and development on the electric car can reduce the costs of the car and service for the car industry.#p#分頁標題#e#

 

2.2 The Electric Car can Supply Innovative Product and Service
 

The successful technologic development can supple the new innovative product and service for the business and consumers, such as, the internet banking, the 3G mobile phone. In the past hundreds of years, Bumby (1987) has shown the internal combustion engine has the regnant status in the car industry; so that the society was trying to use some policies for reduce the pollution in the car industry, such as encouraging purchase the small engine car. But, the fact proved that the low efficiency of the current policies can not adapt the speed of the pollution (Mortberg, 2007). Thereby, looking for the new feasible substituted fuel is the key point for the development of the car industry. In order to protect the global environment, the electric power is the good choice for the technological innovation in the car industry. In the evolytive process of the car’s technology, the dynamic fuel is come through the grand transforming, so that it prove the electric power will supply the new innovative product which bring the advancement.

 

On the other hand, the research and development of the electric car also have some limitations. Firstly, the company should consider the battery of the car which is the limited factor. Until now, many companies are trying to develop the battery for the electric car. Miller, et al (1999) indicated the charging time of the electric car is the difficult question now, which is the battery of the electric car must be charged the in least 30 minutes. Compared with that, the normal car is just use 5 minutes for topping up the petrol at any service station. Therefore, the car company might research and develop the charge center for the electric car for encouraging more and more people to purchase the convenient electric car, which can provide the new service for the car industry. In addition, the space of lithium battery should be deeply researched, as a result of it takes account of many room in the car. So, the technological research should be continuing in the electric industry, which can bring the new product and service for the car industry.

 

2.3 The Electric Car can Create Innovation for Car Industry
 

Due to the electric car belongs to a new style in the car industry; the technologic research of electric car should be cost a long time to consummate it. In the initiatives of this car, it announced that the zero pollution competition has already started (Siegele & Ward, 2007). That means the electric car is a kind of green car which can reduce the air pollution for our world. As a result of the price of petrol is increasing rapidly, the electric power is quite good for saving money. But, the battery of the car is so expensive for changing, so that the company should develop some technology for the user of electric car. For example, recycle of the battery. Normally, it is quite hard to recycle this kind of expensive battery, but recycling the electric car’s battery can reduce the customer’s spending on the car if it can be come true. From above, it shows the research on the electric car will bring the related study for changing the original opinion in the car industry, which might be brought innovation in the car industry.#p#分頁標題#e#

 

On the other hand, the electric car is good for the environment without pollution about exhaust gas. Compare to the small car which has the small engine, it also have some disadvantages, like the space of the car, the appearance, and so forth. Therefore, the company should develop it on technology, so that make it have the logical size, the perfect capability, and reasonable price to the customer. Therefore, the technology on electric car is the key point for customer choosing it, which might bring the innovation for the car industry.

 

From above, it shows that the research and development on the electric car can reduce the cost of the car and service, supply the innovative product and service and create innovation for the global car industry.

 

3.0 The Impact for Corporations with Biodiversity Issues

The policy of implanting the research and development of realistic electric car has some impact for the corporate social responsibility. The corporate social responsibility is a citizenship function with ethical and social obligations between corporations and consumers (Alex, 2009). To commend use the realistic electric car has some direct impact for the global companies with biodiversity issues.

 

3.1 Good for Achieving Continuable Development

The corporations have the significant obligation for the continuable development of the resources and environment. And that, Siegele & Ward (2007) pointed out that the companies can reduce the pollution of the environment by decreasing manufactured activities for technology innovation. At the same time, the company can debase the play down of energy and save the resources, so that they can depress the cost of the production for increasing the competitive power of the product price For extending of the realistic electric car, it uses the battery instead of petrol so that it cannot release the baneful gas. This is suit for the opinion of continuable development, which is the popular topic all over the world. Although generate electricity might be destroy some other recourse, the electric power can save 60% flue on the car compared to the traditional car (Prochazka, 2009). In addition, the electric car has another advantage of low noise, which is good for the noise pollution of the city. Therefore, the electric car still has some competitive points for the companies to recommend. The car industry can develop some more advanced technology for reducing the harm of the realistic electric car, so that it is also good for the resources