特許經營酒店業outline：ranchising In Hospitality Industry
04-13, 2016
Franchising In Hospitality Industry
特許經營酒店業
目錄：
1.簡介
關于本文中，所采用的方法，結論和建議的目標。 （半頁）
2.危重審查有關的問題，不同的學術觀點
特許經營。 （4頁）
2.1的背景，歷史，不同的角度對特許經營的意見。是什么使特許經營成功的？
2.2機遇和品牌推廣和營銷策略方面，從特許經營中出現的問題等等......（小例子）
3.的Chipotle（墨西哥快餐店）的特許經營實踐（5頁）
簡介的Chipotle快餐業務
墨西哥怎樣的Chipotle成功？
為什么我想從墨西哥進口的Chipotle中國？
哪個城市將設，烹飪文化和城市的購買習慣？
什么是目標客戶？
什么是市場定位？
什么市場前景預測快餐業在中國？ （提供數據）
什么樣的社會媒體，我會用它來為目標客戶和推廣產品？
4.結論（半頁）
我自己的看法和結論的基礎上提出。
5.參考
Table of contents:
1. Introduction
The objective about this paper, the approach taken, the conclusions, and recommendations. (half page)
2. Critically reviews the different academic opinions related to the issues of
franchising. (4pages)
2.1 The background, history, different point of views about franchising.
what makes franchising successful?
2.2 The opportunities and issues arising from franchising in terms of branding promotion and marketing strategy and so on... (small an example)
3. Franchising practice of Chipotle( Mexican fast food) (5 pages)
A brief introduction of Chipotle fast food business
How Chipotle success in Mexican?
Why I want import Chipotle from Mexican to China?
Which city it will be located, cooking culture and purchasing habit of that city?
What the target customers?
What the market positioning?
What the market prospect prediction in fast food industry in China? (provide data)
What social media I will use to to target customers and promote products?
4. Conclusions (half pages)#p#分頁標題#e#
My own opinion and conclusion based on this paper.
5. Reference
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