Introduction引言

毫無疑問的是，媒體的力量來自于媒介，對于精英打造的權利，他們用以合法性的環境中對社會的維持和統治，并且用一些數據報表來收買人心。我們的媒體是十分熱衷于挖掘一些正面的典型和事件背后的故事，以呈獻給人們感人肺腑的場面。但這些所謂的無私的人往往是在行為的背后承受著血與淚，這與人類自身的生存倫理道德相違背，他們太樂于去幫助別人。

Sure enough, the power of the media is the media , for the power elite to create the environment to maintain the legitimacy of the rule , with a variety of flexible reports buy people . Our media is very keen to tap this type of a good man, good man , and the stories behind them , presented to the audience is that touching scenes , selfless dedication scene . But these selfless people , their behavior is often mixed blood and tears , until contrary to their own survival ethic , they are so to help others.

社交媒體的控制性能和觀眾是分不開的，而且存在于我們日常生活中，它應該被看作信息流，它包含了社會控制的實際負面行徑。

Social media control performance and the audience are inseparable, and many of our daily life as it should be looked flow of information , it contains the actual shadow of social control .

 

Main body 正文

 

This life- like devotion to pay , I think less is better. Chinese philanthropy moment is a big discussion , the view stated that it should be more innovative philanthropy . Here again, I must mention the media exposed to the "grassroots charity" Ali Wood - and certainly nothing wrong with his behavior , but he's such behavior occurs , is itself a satire, this is not his responsibility, he started it , and paid time and sweat unimaginable power elites ( the theory of mass society into a wide range of public and social power elite in two parts ) feel? ...... And the media after he kept preaching , with such examples , so typical call us to study hard, and for supervision of power elites that?
 

See the end , I suddenly thought , the moment such importance to ideological and political education ( lifeline ) , and watch the effect of this type of education is indeed a remarkable achievement , and we are not allowing the majority of the power elite who look slightly, to see if they watch after will has changed , will not be touched ? Even a glimmer of the power elites changed touched on a wide range of public, may be the supreme gospel ...... for example , what the media to strengthen oversight of government spending Excellencies and just expose those relentless squandering of public resources dignitaries , here overhead a little less , you can have more savings out of resources to aid the disadvantaged !

 

In reference to Kurt Lewin , discourses White " gatekeeper" theory - the community there are a lot of news material , the mass media news reports not and can not " smell must have recorded" , but a choice selection process . In this process, the media organizations formed a "gateway " through which the Road " gateway" to convey to the audience where the news just one of many news material in the minority . [ 3 ] In China, the social control which channel " gateway" formation and government are inextricably linked. Government, through the development of external rules , so that the mass media in accordance with its rules setting a good run , which reflects its position and policy work in practice .#p#分頁標題#e#

After the establishment of modern Western democracy , freedom of the press in the law to get the abstract recognition. Our journalism news Marxism as a guide , but also stressed freedom of press. Freedom of the press has an important value , should be subject to legal protection and support ; But press freedom is conditional and relative , the same shall be subject to a certain social control . Only in this way , freedom of the press and its take on social responsibility can complement each other . Of course, any country, the most threatening social control media from the public , that the public willing to accept or reject the media . From this standpoint, social control is problematic nowadays .

 

When broadcast media content , except when considering policy standards , operational standards also must adhere to. To do a good job balancing the proportion of broadcast content categories , rich and diverse to meet the different needs of different audiences. Such as " Hubei News" so , nearly 1 /3 of the content is directly related to Government / Politics , more than half of indirectly related to the content of the government / politics. Of crime , disaster and other direct avoided , although there are considerations of social control , but also public opinion to guide the missing functionality . Diversification of distribution channels in the moment, microblogging as a platform to bring the initiative to spread social control challenges , rather than "blocking" useless , as a " grooming ."
 

This requires the proper use of the main social control "gatekeeper " role, to improve the social control of scientific.

 

An important means of social control that operation and control of public opinion , Deng agenda setting . For example, when the media are concerned about the " two sessions" when , on the " two sessions" will become the topic of personal issues , conversation topics , an important part of public issues , which explains the media have set the " agenda " function for the public. News media and information communication activities to give a variety of " issues " significantly different degrees of ways , affecting people on the " event" and its importance to the world around judgment. [ 4 ]
 

However, in specific applications, it should be noted that antagonistic effect may bring . When preaching as various types of media such as Cong Fei , torture Dan, Ali wood and other acts of devotion , of course, would allow people to pay tribute to their produce , may also be called on more people to join them to help others . However when the " agenda setting " excessive , excessive media coverage of this event , antagonistic effects may have produced two aspects, one is Why are there so many needy people , what the outcome of our economic development ; Second Why so many assume these responsibilities in the community , rather than the government , why would shirk their spiritual powers such responsibilities ? In this case, the ruling on the legitimacy of the government to bring the crisis .#p#分頁標題#e#

 

Conclusion結論

 

Media habits of the " side tips" ( tips only to convince himself the object of one 's own favorable opinion or judgment on the material ) , but rarely used "double prompt" ( in one's own ideas or tips favorable materials , but also to a ways to prompt opposition party is not conducive to their own views or material ) . Although side prompted easier to understand, but giving a " aggressive " impression , so to convince the object of psychological resistance. In fact, in terms of content prompted law , whether it is " side tips" or "double prompt " depends largely on the nature of the object , we should utilize the actual spread of the practice depending on the circumstances . For example, from the relationship between the cultural level , the " side tips" for those with low literacy levels better explained , and " both sides of the tips" on the cultural level of the higher is better.


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