*Assignment detail

1．專業科目Subject 題目：

2.您的所屬專業：

3. 學校名稱University name: middlesex university

4.學校所在國家： uk

5．essay字數（如果是計算或畫圖請寫明）:1400

6. 是否需要數據處理（比如用到spss,eview,或者sata數據工具，通常金融，會計，教育類用到，如果有原始數據包，請務必提供，如果沒有，請注明）no

7．學術級別Study level（Bachelor -Master-PhD）: master

8. 您想拿到essay的日期Deadline ( 注:我們一般都在晚上時間交給essay):2010-02-21

9. 學校要求的Assignment due day日期2010-02-21晚上

10．essay格式（Essay or Report）：assement

11．需要幾個References ： more than 10

12．References Style（APA –Harvard-Chicago-Others）：

13．建議概述以及補充要求（對這份essay的重點要求和老師建議）：

這是一個case study,需要看完文章之后回答四個問題

問題是，

1 Review the business model of Nanophase.What are the key elements of the model?

2 Summarize the marketing strategy used by Nanophase.What is the role of collaboration and realationship marketing in the strategy?What problems(if any) do you see in the strategy?

3 What strategy do you think a competitor might use to compete against Nanophase?

4 Is management a strength in this company?Explain.

需要的資料我都會附加在附件里面

Case analysis of Nanophase
Question1: Review the business model of Nanophase. What are the key elements of the model?
Review of its business model
Nowadays, business model has widely used by both business entities and consultancy. It is an conceptual tool to simply describe the way how the companies do their businesses. The conceptual model includes value proposition, target customer segments, distribution channels, customer relationships, value configurations, core capabilities, partner network, cost structure and revenue model. The business model is used to decompose the whole business process. From the business model perspective, we can see how the Nanophase be operated. Nanophase is a company supplying certain products like nanocrystalline and service including research etc. They win most of their revenues by clearly learn the unsatisfied needs of their customers. (Chesbrough H. Richard S. 2002) Nanophase delivers the value to the customers mostly using direct marketing and trained agents, distributors for selected markets. (Rainer A. 2001)Besides, they are also engaged in other areas to bring more revenue. In addition, team work plays an important role on the business.
Key elements of the model
英國dissertation網#p#分頁標題#e#Although the whole business model contains nine parts, but we can find the following important parts of the model in this context.
Value proposition: Nanophase uses its proprietary technology and their products to satisfy the customers' unsatisfied needs. And all the materials are engineered for the customers.
Target customer segment: Nanophase's main target customers are those whose application needs nanocrystalline materials or their research and business alliances.
Question 2: Summarize the marketing strategy used by Nanophase. What is the role of collaboration and relationship marketing in the strategy? What problems (if any) do you see in the strategy?
Marketing strategy summary
Question 3: What strategy do you think a competitor might use to compete against Nanophase?
Probable strategy of competitors
Reference
1. http://en.wikipedia.org/wiki/Marketing_Strategy#cite_note-0
2. http://www.nanophase.com/aboutnanophasehistory.aspx?
3. Chesbrough H. Richard S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies. Industrial and Corporate Change, 11 ( 3), pp. 529-555.
4. Rainer A. (2001). Introduction to Special Section - Business Models. The International Journal. 11(1), pp. 1019-6781.
5. Alexander O. (2005). Clarifying business models: origins, present, and future of the concept. Communications of the association. 2005,15.
6. Christian G. (1991). The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s. Management Decision.1991, 29(1).
7. Martin C. (1995). Relationship marketing: Bringing quality, customer service and marketing together. International Business Review.1995, 4(4). P: 538-541.
8. Benjamin M. Bolker (1999). Spatial Moment Equations for Plant Competition: Understanding Spatial Strategies and the Advantages of Short Dispersal. The American naturist.1999,153(6).p:575-602.
9. Judy A. Libra (2003). Competition strategies for the decolorization of a textile-reactive dye with the white-rot fungi Trametes versicolor under non-sterile conditions. Biotechnology and Bioengineering.2003,82(60).p:736-744.
10. David Otley (1999). Performance management: a framework for management control systems research. Management Accounting Research. 1999,10(4).p:363-382.