時尚產(chǎn)品營銷策略Marketing Strategies for a Fashion Line

時尚業(yè)產(chǎn)品競爭越來越激烈，如果你想成為時尚界不敗者，多樣化的營銷策略你應(yīng)該都去嘗試。本文為大家提供5種營銷策略：Use the Store Window，Have a Fashion Show，Create a Website，Generate Publicity，Host Presentations

With celebrity lines and endorsements, designers that create clothes from home and shops full of merchandise, you have a lot of built-in competition before you ever introduce your fashion line to prospective customers. By taking your marketing strategy into your own hands, you can expose your fashion line to prospective clients and customers in a variety of creative ways to showcase your talents and appeal to new audiences.

門店-Use the Store Window
If you own your own boutique or clothing store, use your store window to attract customers. This marketing strategy is most effective during the beginning of the fashion season. Make a dramatic statement with the arrangement, such as having a graveyard of hands sticking out that feature your gloves, bracelets, rings or watches. Suspend mannequins from the ceiling in your stylish clothes to grab customers' attention.

時尚秀-Have a Fashion Show
Showcase your fashion line by having a fashion show. Think about what audience you want to appeal to. For example, if you think that teens will like your line, consider having the show at a local mall. If you make clothes for an older crowd, consider hosting the show at a retirement community to shake things up there. A convention center might be a great location if you cater to career people and other work-centered events are occurring at the time of your show. Consider if a charitable organization will likely cater to the same demographic as your fashion line. For example, Dress for Success provides clothing for low-income women who are hoping to re-enter the workforce. A breast cancer awareness group will appeal to young and middle-aged women. Pairing up with a charity like this can help you receive free advertising for the event while helping support a cause that you believe in. Remember, the more exposure you get, the more likely you are to sell your products.

創(chuàng)立網(wǎng)站Create a Website
The web allows you to connect with millions of potential customers. Create your own website that will catch these customers’ eyes when they come along your website. Feature a "Daily Deal" on the website so users have an incentive to visit your site each day. Add video of your fashion show to the site. Use effective strategies to increase your SEO, such as including descriptive titles, meta descriptions and links to your site from other websites. Increase usability of your clothing site by having a clear navigation. Have occasional giveaways to encourage shoppers to continue visiting your site. This strategy can help increase your visibility and the number of social media followers that you have.#p#分頁標(biāo)題#e#

吸引公眾注意Generate Publicity
Make your brand more noticeable by getting people to write about you. For example, issue press releases on the web to showcase a new clothing line that you have created or to advertise that you have a new location. Contact a local newspaper to see if they would be willing to feature your clothing line in an article. Showcase the human aspects of your line, such as how you worked as a waitress to afford to go to fashion school or how you are self-taught. Talk to the editors of local fashion magazines about writing an article about you. Offer to write a weekly fashion column in the newspaper or a monthly section in a fashion magazine. Also, make connections with bloggers and link to their sites. You can send a free product to a blogger once a month who will write a review about it and link to your company.

舉辦展覽Host Presentations
A large part of marketing your fashion line is being seen by a variety of potential customers. Check opportunities to host events at malls, convention centers, schools, community colleges, women’s organizations, retirement communities or other areas that you believe can benefit from some fresh fashion. Some options may include hosting a seminar on how to dress professionally in the workplace for a community college event, how to accessorize an outfit at a women’s event or retirement community or how to use a few staple pieces of a wardrobe in different ways. Another option is to have a contest for a free makeover. Show the before and after photos at one of your events.

References
• HTSACC: How to Advertise and Market Your Clothing Line
• International Academy of Design and Technology: IADT-Detroit Fashion Students Shine in Local Opportunities
• Academia.edu: The Effect of Visual Merchandising on Fashion Stores in Shopping Centres
• SME Toolkit: How to Sell at Trade Shows