Proposed title of dissertation:  Web Marketing -- Social Media as a Marketing Communication Tool

Proposed area of research:
Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Social media utilization is believed to be a driving force in defining the current period as the Attention Age. Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees.
As the most rapidly growing communication tool, social media deeply influences the marketing strategies, especially to companies that focus on young market.
Consequently, the social media developing history and future prospect is particularly important for the marketing communication strategies.
Questions we have to solve in this research:
1. What is the relationship between public and web marketing, and how does it influence the social people.
2. Will social media replace the traditional media to be a most crucial tool of communication-- mass media, television, press newspaper and magazines etc.;
3. How to invest and how to use social media properly in order to bring the best effect to the companies.

Rationale:
Take a wide view of the researches now talking about social media, most of them focused on the positive effects to customers, social people. Most of them are just limited parts of a research in mass media, and rarely invest in a particular research about social media.
This research is not only going to describe the advantages of social media, also look around the whole world and internet to find the disasters happened, try to figure out the problem and present the recommendation for companies to use social media properly.

Preliminary bibliography:

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