Urban tourism

Introduction 和Literature review

要做有關這篇dissertation的presentation。這篇dissertation要做survey, 所以100份questionnaire 由我來完成 ，等我統計好調查數據， 然后發給你， 你再幫我做analysis和其他部分。最下面的是我自己設計的問卷調查，幫我查看下，有哪些地方需要修改的。
dissertation是13500字  Harvard referencing system

Appendices charts, graphs, figures picture and etc.(if any)

Introduction 10%
Literature review 40%
Methodology 10%
Analysis and discussion 30%
Conclusion 10%

Urban tourism
Learning outcomes:
Upon successful completion of this module, student will have demonstrated
Knowledge
1. to define and discuss the characteristics of visitors to urban destinations.
2. to identify and critically evaluate the nature and role of specific component of the visitor product provided by urban destinations.
3. to critically debate management and marketing features distinct to urban sites.

Skills
4. to conduct independent research
5. skills of analysis, interpretation, evaluation and application in dealing with concepts and data in the field of urban tourism, as well as to present research results in a professional and creative way.

CONTENT SYNOPSIS
The module will provide students with an insight into the characteristics of urban tourism. The urban environment has only recently been re-discovered as a tourist destination. Tourist arrivals in cities are constantly growing and increasingly more research has been undertaken to investigate the phenomenon of urban tourism. Topics covered will include: Historical background and the development of urban tourism; tourism as a key to urban regeneration; the demographic, socio-economic and psychographic profile of the urban tourist; the supply side of urban tourism: services, infrastructure and activities; the impacts of tourism in the urban environment; managing urban tourism; the concept of place-marketing; trends and development in urban tourism.

Indicative content:
1. the characteristics of urban tourism
2. tourism, creativity and regeneration
3. European urban cultural and heritage tourism
4. managing the built heritage
5. urban tourism markets
6. project formulation workshop
7. field preparation
8. interim presentations
9. field visit
10. data analysis workshop