The Business School

Assessment (2009/10)

Module Code: 44209

Module Title: Cultural Tourism

Level:  6

Element:  Assignment 1

Title:  Report

Weighting: 50% (2500 words)

Module Leader: John Munro

Coursework #1 (50%)

You are asked to write a 2,500 word report that critically evaluates the economic contribution the arts make to tourism and associated infrastructure within the UK.  You will be expected to provide an investigation into the notion that investment in the arts generates economic outputs that outweigh that investment.  You will also be expected to evaluate the sustainable nature of cultural tourism and the long-term benefits of this kind of financial expenditure.

Assessment Criteria for Coursework:

Marks will be awarded for clarity of exposition, a logical progression of ideas expressed in the structure of the essay and evidence that source material has been effectively understood and interpreted for the purposes of developing an argument. In particular, evidence will be sought for:

• Wide reading of academic sources
• Use of a range and variety of timely research sources
• Good use of referencing from these sources
• Use of appropriate examples and case studies

This assignment is designed to test students’ achievement of the following learning outcomes:

• Critically analyse the various forms and categories of cultural products and the ways these are managed and presented.
• Analyse the operational imperatives of cultural output in terms of development, and current trends and relate these to specific arts activities.
• Analyse and evaluate the marketing and consumption of cultural products in relation to relevant market segments.
• Critically examine the role of culture in local and regional settings.
 
Level 6 Generic Assessment Criteria and Grading Descriptors

The following are indicative performance descriptors for the various grade bandings.  Work identified as belonging to a particular banding on a given criteria will broadly fit that description.  However, it is recognised that each descriptor contains a number of sub-elements and the student’s work may not exactly fit the description in terms of each sub-element, hence the descriptor is indicative.

Criteria <35 35-39 40-49 50-59 60-69 70-79 80+
Clarity of reporting format – with a focus on structure, logic and argument Work is unbalanced without introduction and/ or conclusion with no objectives and undeveloped arguments in the context of a level 6 assignment Work lacks balance with a limited attempt to introduce and conclude the work and with objectives which are not clear and arguments that are not well developed in the context of a level 6 assignment Work is balanced with an attempt to introduce and conclude the work but with objectives that may not always be clear and/or well developed arguments in the context of a level 6 assignment Work is  elop arguments appropriate to a level 6 assignment Work is balanced with appropriate  introduction and conclusion and with clear objectives and  development of arguments appropriate to a level 6 assignment Work is balanced with appropriate and well considered  introduction and conclusion and with clear objectives and logical development of arguments appropriate to a level 6 assignment #p#分頁標題#e#
 Work is very well balanced with appropriate and well considered  introduction and conclusion and with clear objectives and logical development of arguments appropriate to a level 6 assignment
Effective and appropriate use of relevant theory  Work includes little/no relevant  theory  introduced in the module which is explained and analysed at a basic level and is not always relevant to the context of the question Work includes very limited  theory from the module and which is explained and analysed but not always directly relevant to the context of the question Work includes a range of theory from the module and which is adequately explained and analysed in the context of the question Work includes a range of theory which reflects   that introduced in the module and which is adequately explained, analysed and evaluated in the context of the question Work includes a wide  range of theory which reflects that introduced in the module and which is thoroughly and explained, critically analysed and evaluated in the context of the question Work includes a wide range of theory which extends beyond that introduced in the module and which is thoroughly and appropriately explained, critically analysed evaluated and synthesised in the context of the question Work includes an excellent range of theory which is appropriately selected and which is thoroughly explained, critically analysed evaluated and synthesised in the context of the question
Style and presentation of reporting format Poorly presented with poor written communication in the context of a level 6 assignment Assessment may have poor presentation or be poorly written in the context of a level 6 assignment Work is adequately presented and written communication is reasonable in the context of a level 6 assignment Work is presented appropriately and is written communication is clear in the context of a level 6 assignment  Work is nicely presented and is clearly and carefully written in the context of a level 6 assignment The work is well presented and written style is fluent and accurate in the context of a level 6 assignment Work is presented with care and attention to detail and has a fluent and accurate written style in the context of a level 6 assignment
Referencing and academic conventions (including appropriate examples) References are absent – examples absent A limited number of references are given but these are not appropriately cited in text and within the list of references and do not use the required conventions. Insufficient use of appropriate examples References to some of the literature introduced in the module are cited but with some errors in text and within the list of references though using the required conventions. Sufficient use of appropriate examples References to a range of the literature, which reflects that introduced in the module, are cited with limited errors in text or within the list of references using the required conventions . Appropriate use of appropriate examples References to a range of the literature, which extends beyond that introduced in the module, are cited appropriately in text and within the list of references using the required conventions. Good use of appropriate examples References to a wide range of literature, which extends beyond that introduced in the module, are given and are cited appropriately in text and within the list of references using the required conventions. Very good use of appropriate examples References to an extensive range of literature, which extends beyond that introduced in the module, are given and are cited appropriately in text and within the list of references using the required conventions. Excellent use of appropriate examples#p#分頁標題#e#

The context of a level 6 assessment

- The development of arguments will be competent and linkages between ideas will be made.
- The range of theory referenced will extend beyond those sources to which they are directed by their tutor and extensive use will be made of journal articles in addition to text books and websites demonstrating an understanding of the authority the sources used in terms of the academic and professional world.
- The level of analysis will be critical and evaluative demonstrating an ability to synthesise theory and/or practice.
- The student’s written style will demonstrate competence and appropriate academic and professional writing forms will be selected and used.