英國旅游管理畢業dissertation，英國旅游架構及其對我國旅游的啟示

British tourist framework to our country tourism enlightenment

[key words] "tourist"; Tourism management institution, Tourism operation business; Travel agents; Tourism infrastructure construction; Tourism education

[abstract] to British tourism and related field and the understanding of the industry, the British tourism development condition, the British in the understanding of the "tourism" and its travel behavior, tourism management

Institutions, tourism operation business and travel agent of conditions, tourist transportation construction, and tourism education of some circumstance related briefly introduced, and combined with the brigade in China

Several aspects of the current situation of the swim framework to put forward some rough ideas.

The Tourism System in The UK and its Implication for China

Key wOrds: travel; Tourism management; Tourism business; Construction of the tourist in-

Frastructure: tourism education.

Abstract: This article is based on the author 's research and experience during the time he

Was conducting his MA study in the UK. The contents cover the current situation of the

Tourism development in the UK, how people think about "travel", the tourism management,

The tourism businesses, the construction of the tourism infrastructure and the tourism educa-

Tion in the UK. The article also gives some opinions towards the tourism development in

China.

British tourist architecture

British land area of only 24.4 square kilometers and a population of more than 890 5

Is the tourist big country. In 2001, the British travel altogether

16 1 million people, including more than 10 1 million people for a night of ordinary

Tourism; Business travel for 2 3 million; Another 7 million people is 3

Relatives and friends for the purpose of tourism. In Britain, by contrast, international tourists

In 2001 the number of only to 2.8 million people. But according to the British tourism bureau

Authority (BTA) in 2003 on February 5 prediction: 2002 years of British entry

Tourists and income will increase in 2001 than 3% ~ 4%.

British tourist income considerable, 2001 a total revenue of 74 billion English

Pounds, and in the world after the United States, Spain, France, Italy, China and Germany

After seventh row, in its GDP of 4.5%, and created

2.1 million jobs.

(a) the British in the understanding of the "tourism" and its travel behavior

The British in the understanding of the "tourism" reflected in the mature tourism environment

The flexibility of the tourism and diversity. In the British people's eyes, TraveI (brigades

Line) and Sightseeing (visit) should not be the only explanation is travel, tour

Travel on the other hand. Leisure (Leisure) should not be ignored. In this#p#分頁標題#e#

Under the influence of the concept, travel agency is not visitors realize its tourism desire of will

Should be. So the travel agency the conventional tourism product-" package group tour "also

The only choice is not tourists.

"Package group tour" in the UK is "long distance travel", "explore and learn

Learning tourism "or" luxury tourism "synonyms. The British tend to the message

Born of the developing countries, the third world countries or by cruise travel will choose

Choose "package group tour". British people sometimes also can buy travel agency "group

Body tourism "products, but also is only one half package properties and limited to provide to

Return limousine service, air tickets and hotel reservation just. Most of the time, they are more

Tend to drive to and randomly finding accommodations. This is and British developed

Traffic network, perfect tourism service facilities, huge buyer's market can't

Open. The British favorite tourist form is weekend leisure tourism. including

[accept draft date] 2003 a 08-25

[abstract] WangJin (1966 a), male, British University of Brighton, school of serviceManagement tourism management master, guilin tourism college lecturer, the party

To: tourism economy and tourism management.

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Word, this one idea is still in some people in the brain of entrenched. From the

Our country still lack of domestic tourism comprehensive statistics can get side

Reflection.

And in the entry tourism market, after years of development, the market has already

Become mature and tend to be saturated, in this case, the demand be travel agency

To participate in the competition of the common means, is inevitable consequences of the inferior products and services

Quality.

Combined with the British tourist condition can see, in the British tourist architecture

, domestic tourism has a large proportion. So, at its international market

At the same time, our country should also be rich products domestic tourism, to make the domestic tourism become

The mainstream of the tourism economy, because the 1.2 billion Chinese tourism market is our country

Tourism of big business, is the tourist enterprise continue to survival and development of the source

Springs. To have joined the wTo service of tourism to total regulations of China

Say, the time is pressing. As mentioned earlier, open, free market

Can make the German tourism giants to Britain to merger of the British tourism enterprises.

Now, they also in a close-up view of Chinese tourism market. In 2002, Germany

The country has been and China travel service TuI suing the TuI joint venture

China. Its aim is not only to entry tourism market, they prefer#p#分頁標題#e#

Do Chinese tourist business is the market.

(2) the tourism travel to the travel agency the relied on

In our country, because of tourist facilities is not sound, and many other factors,

Most tourists have had to rely on travel agency travel, that "tourist" beyond recognition

General also had to more travel service, and the travel agency with the fixed products, and "bag

Price group tour "contact together. This creates a tourism product and market

The simplification, the result is for consumers of travel agencies say

Don, caused the products and services of low quality; Or for travel between

Fierce competition of low prices, caused by low profits and eventually lead to product kimono

The low quality service.

Britain's tourism through long-term development with its sound weeks

The foundation facilities, developed traffic network, has turned to the tourism diversity

Stage. The scale of the budget travel and leisure tourism allows the entire package

No longer is the only product series of travel agencies role. Its advantage is:

For the short trip products, the self-help and leisure travelers as the price

Low not on the class of the product too much care, travel agencies, in quantity and

Accept; And for all the package travel, expensive prices make travel agencies have considerable

Income and then more concerned with improving the quality of the products.

To change this situation method is through the adjustment of economic structure, hair tourism

reference

[1] BTA Newsietter (2003) : the website of the British Tburism Authority:

www.britishtouristauthority.org.

[2] Gao, D.C.A nd zha "g, G.R. (1983) : 'China' s tourism: policy and

Practice. "Tourism management 4 (2), 75-84.

[3] Go, F.M. (1998) : 'Asian and AustraIasian dimensions of global tou: ism

Development 'in Go, F.M.A nd Jenkins, C.L. (eds)' Tourism and Eco.

Nomic C veIopment culture in Asia and AustraIasia '. London: Pinter.

Exhibition travel related infrastructure construction, make travel to the market a comprehensive enterprise

Means make the tourism of China diversified, on the one hand, make travel and

Leisure travel has become the first choice of Chinese travel, tourism is to change the travel agency

The condition of things; On the other hand, make travel agencies offer a single package from the production

Product and service to offer the whole package, half package, special service and so on many kinds of spirit

Change the way of live service.

(3) the narrow tourism education coverage

In our country to travel in the understanding of the past, the tourism industry was to separate the limit

In Tourism (Tourism) and hotel (Hospitality) two aspects, this one

Some in the higher education in our previous tourism to the division of tourism in

#p#分頁標題#e#

See. The higher education in our country tourism in the 90 s only in limited before

A few university and college sets related professionals, such as Beijing a second language

College, nankai university, Shanghai travel designed and guilin brigade designed. Its major also only brigades

Line club business (tourism management) and hotel management business (hotel management) two

Direction, and the course is mainly around more than two professional open, but the travel involves

Tourism environment (political, economic, public relations), humanity (human resources, clothing

Service), the laws, the resources (attractions, national parks, historical and cultural relic) and financial (will

Plan, investment promotion), leisure (the gaming industry, entertainment), transportation (aviation, railways, highways

Traffic), food (nutrition and cooking) and relevant support department (exhibition, retail

Industry, commerce, logistics) and so on various knowledge. Lack of knowledge has many aspects

Professionals, make the tourism related department can't in the operation to association

The unified.

Tourism industrial structure adjustment, needs a new management personnel, want to rely on it

Tourism education to complete. British tourist education from the perspective, the tourism education

Focus on the cultivation of a full-scale compound talents, students are not just a completion

A field or a department added, because in the modern enterprise in each department

Cooperation is the key of enterprise benign operation of all related departments have......

Solution is the premise of the successful cooperation department. This is British tourism education involved

Environmental, political, management behavior, marketing, enterprise operation, human resources tube

The principle, the tourism natural resource management, accounting, aviation, enterprise strategy, electronic business

And many other content, and the establishment of corresponding professional reasons. This should also be

Our country tourism education development direction.

Should see, the tourism industry in China has begun to produce simple change. from

Domestic tourism in the boom of holiday economy to the rise of the outbound tourism, and people

Navigation administration let go of ticket discount policies in limited, showing that China's tour

Swim industry has planned economy to the market economy from the change of mode, and from the

Old business model to modern advanced tourism to move forward.

[4] Jenkins, G.L.A nd Liu, z.H. (1998) : "China: Economic L.b eraIisation

And Tourism Development-the Case Df the People 's see: the China'

In Go, F.M.A nd Jenkins, G.L (eds) 'Tou "sm and Economic I) evelop-

Ment in Asia and AustraIasia '. Lonclon: Pinter.

[5] the People's Republic national bureau of statistics: 'the national economic and social development statistical bulletin. "in Chinese#p#分頁標題#e#

People republic national bureau of statistics website: www.stats.gov.cn/yearbook/.

[responsibility editor: ZhangWenXiang]

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British tourist framework and to our country tourism enlightenment

Author: WangJin

The author units: guilin tourism college, tourism management, guilin, 541004

Title:

Guilin tourism higher school journal

English title: JOURNAL OF GUILIN INSTITUTE OF TOURISM

Years, roll (stage) : 2003, (6)

Cited times: 3 times

References (five)

1. BTA Newsletter Website of the British Tourism Authority 2003

2. Gao D C.Z hang, G.R 'China' s tourism: policy and practice '1983 (02)

3. Go F M 'Asian and Australasian dimensions of global tourism development' 1998

4. Jenkins G L.L iu, z. H 'China: Economic Liberalisation and Tourism Development-the Case of the

People 's see: the China' in Go, F.M. and Jenkins, G.L. (eds) 'Tourism and Economic Development in

英國旅游管理畢業dissertationAsia and Australasia '1998

5. The People's Republic national bureau of statistics' national economic and social development statistical bulletin '

Cited literature (three)

1. ZhangChunMei. ZouDeWen domestic and international tourism education is to our country tourism education and the enlightenment of the [journal articles]-hebei normal university of science &technology (social science journal

Edition, 2008 (2)

2. FangZhongQuan. ChenXueHua France tourism office function and enlightenment [journal articles]-the world geography research 2007 (2)

3. JiangSha tourism management system of international comparison and enlightenment [journal articles]-ezhou university journal 2007 (2)