這是一個簡短的總結，包括整個報告提出的任何建議。基本上，執行摘要是為個別人想讀報告出示的文件，但沒有時間來閱讀整個文檔或并不關心在這一點上的所有細節。通常高級管理人員將讀取的執行摘要，然后選擇“輕彈”的其余的報告。根據報告的大小，它通常是不再比一個頁。有時，它僅僅是一個幾個要點。This is a brief summary of the entire report, including any recommendations made. Basically, the executive summary is a document produced for an individual who wants to read the report, but does not have time to read the entire document or is not concerned with all the details at that point. Usually senior managers will read the executive summary and then “flick” through the remainder of the report. Depending on the size of the report, it is usually no longer than a page. Sometimes it is only a few bullet points.

 Introduction介紹

 Provides an overview of the company and briefly discusses the purpose of the report. Any assumptions that are being made about the company, industry, customers etc. are also stated.公司提供了一個概述，并簡要討論了該報告的目的。也表示正在對公司，行業，客戶等任何假設。

 Objectives目標

 Objectives are usually displayed in bullet-points and outline the targets a company has set.目標通常是顯示子彈點，并勾勒出一家公司的目標。

 Market segments細分市場

 An overview of the different segments of the company is provided. This overview will build customer profiles by exploring a combination of their demographic, geographic, psychographic and behavioural characteristics. 不同的領域，該公司提供的概述。本概述將通過探索它們的人口，地域，消費心態和行為特征相結合，建立客戶檔案。

 Marketing strategy營銷策略

 An evaluation of different strategies takes place in order to determine the strategy which is most appropriate. The decision should be based on the objectives of the company and the target segment(s) from above. Students often ignore the need for cohesion, but this is the most important part of successful report writing.不同的策略的評價發生，以確定這是最合適的策略。應根據公司的目標和目標段（S）從上面的決定。學生往往忽視了必要的凝聚力，但成功的報告寫作，這是最重要的部分。

 Marketing mix營銷組合

 Specific ideas are proposed as to how the strategy selected, can be implemented. The “4ps” of marketing (price, product, promotion and place) are what constitute the marketing mix. The proposal needs to be justified by explaining how it relates to the objectives, target segment and strategy.策略如何選擇，可以實現提出了具體思路。 “4PS營銷”（價格，產品，促銷和地點）是構成市場營銷組合。建議需要進行合理的解釋，它涉及到如何的目標，目標市場和戰略。#p#分頁標題#e#

 References參考文獻本文出自http://www.400190.com/thesis_sample/guanlileizuoye/