管理類essay范例：企業管理概述及其相關案例分析

First, business ethics and corporate performance.

A: 1, business ethics: business ethics refers to enterprise specific social and economic organization, relying on public opinion, traditions and inner conviction to maintain the moral principles, ethics and morality to the evaluation of good and evil for the standard push Synthesis of activities. Enterprises can be divided into organizational ethics and the ethics of individual employees in accordance with the moral activities of the main different. An important part of business ethics is not only the moral fabric of society, but also a concrete manifestation of the principle of social morality in the enterprise. It is the personification of the enterprises, production and business activities in the natural quest. The sum of social interaction, to be followed by a code of conduct designed to regulate enterprises and the state, enterprises and enterprises, enterprises and units, companies and competitors, business and serve as well as internal, relations. Corporate ethics is unified recognition of the enterprises and employees of common ethical standards, it has a utilitarian, groups, the characteristics of the practice, inheritance, and five times.
Firm Performance: Performance, also known as performance, performance, effectiveness, reflect the accomplishments and achievements of people to engage in a particular activity. We usually refer to business performance refers to business management activities effectiveness and efficiency. The latter is a service for the former. Contains two meanings for the performance of the enterprise, an organizational performance, is to organize the results of the final operation and management; an individual performance, that is, whether the individual in accordance with the rules to do something
3, the relationship between the two: First, business ethics can evoke and inspire the enthusiasm of all staff career to reach the best purpose improve business performance. The pursuit of corporate performance is an important goal of the production and operation activities, only the best business performance in order to effectively protect the enterprise's survival and development. Business ethics reflects and plays a variety of functions, positive adjuvant enterprise business development, and economic efficiency of enterprises, will undoubtedly increase social wealth and promote social development, which is one of the highest goal of the ethics. This must be through the coordination of relations between various interests, to strengthen business ethics education, so that the faith of their own love, dedication, discipline, honest labor and fair competition, collaboration and courage to the values ??of innovation, etc., to become all employees and conscious behavior, in order to stimulate the workers a strong sense of collective pride and corporate responsibility, with wholehearted enthusiasm, actively engaged in business activities, create more and better products. Here, corporate ethics and released from the cohesion and impetus, all employees with corporate objectives in order to be closely tied to a huge impetus to promote the improvement of business performance. Second, corporate ethics to prevent and curb the negative effects of the enterprise, to ensure the correct direction of development and the improvement of business performance. Business ethics by some significant relationship between the conduct of enterprises to provide the correct value-oriented, will be able to better prevent the negative projection of the corporate behavior, enterprises into sustainable development of the healthy track, so as to ensure the improvement of business performance. For example, in the relations of economic and social benefits, corporate ethics and attach importance to the economic benefits at the same time, also stressed that to be the value of human life, social activities, consumer interests, social mental outlook and the balance of nature bear a high degree of responsibility. On the relationship between competition and collaboration, socialist enterprises moral claim to improve the level of technology, improve management, improve product quality, reduce cost of goods and other means to enhance their competitiveness against taking unfair tactics to undermine the interests of others. Enterprises and national and personal interests, business ethics stressed to take into account the interests of the three, to ensure the authority of the national interest to ensure that the personal interests of enterprise employees and corporate reproduction needs. Only in this way to act in accordance with the moral law, in order to ensure the correct direction of the enterprise, sustainable development and corporate performance.#p#分頁標題#e#

Second, companies should bear in what social responsibility?

A: Corporate Social Responsibility means to create profits, and liable to shareholders, but also bear the responsibility of employees, consumers, communities and the environment. Corporate social responsibility requirements that companies must go beyond the traditional concept of profit as the only objective, emphasizing human values ??of concern in the production process, emphasizing the contribution to the consumers, the environment, society. Companies should bear social responsibility includes the following aspects:
First, run enterprises, the enterprises bigger and stronger. Efforts to enhance the competitiveness of enterprises, innovative, and provide society with better, newer, more products and services that make people's material and cultural life better.
Second, corporate management behavior should be ethical. Including internal management, product design, manufacturing, quality assurance, terminology in advertising, marketing, service, public relations work.
Third, community welfare investment. Enterprises where the community or other specific areas of the construction of welfare investment, including investment in the community welfare of the people all the facilities to hospitals, schools, kindergartens, nursing homes, residential, public relations, entertainment facilities, business center, library, should not earned by commercial interests for the purpose of the development of community-based enterprises have made too many sacrifices and contributions.
Fourth, social philanthropy. Social education, medical and public health, disease prevention, welfare facilities, and because of the special natural and man-made disasters caused by all the people who need help, the enterprise should be based on their own advantages to proper positioning, timely lend a helping hand, and fulfill their society responsibility.
Consciously protect the natural environment, take the initiative to save energy and other non-renewable resource consumption, minimize the ecological damage of business activities. Actively involved in research and development of energy-saving products, participation and governance of global desertification and global warming caused by various disasters.
These social responsibility, enterprise processing properly, will not only win the respect of the public and, more importantly, is inspired by moral force caused by the staff will become the company's most valuable asset.

Third, the case studies
You how to understand the Sanlu milk powder incident?

A: Sanlu milk powder incident is a typical "crisis PR", the main causes are the following: (1) lack of internal controls and inadequate. From the surface of the Sanlu milk powder incident, the major risk factors from the original ¬ material procurement control link, but the events, the development of analysis, is undoubtedly involved several levels of the regulatory environment, industry characteristics, and internal control. From the design of internal control, we are flawed on food raw material procurement and acceptance ¬ links, the index design is not comprehensive; from the implementation of internal control, identification and assessment of risk matters to the lack of scientific methodology guidance on the information lack of knowledge and communication, timeliness, effectiveness, especially in the construction of the internal environment is to cultivate positive values ??and social responsibility should be more effort.#p#分頁標題#e#
(2) food hygiene supervision laws and regulations are not perfect. The food industry should exemption should timely sampling, our laws and regulations are not perfect. Current loss of our business ethics and corporate ethics. (3) negligent supervision of food hygiene. Not done prior regulation, often remedial lesson too late, the damage had already been forming. (4) supervision by public opinion is not enough power. The news media questioned by the masses milk safety issues at the outset, no depth of excavation, there is no in-depth investigation, no guidelines for the guidance of public opinion. (5) the consumer's food crisis and weak awareness of their rights.
If you are the chairman of Sanlu Group, general manager, how would you do?
A: to face the unexpected events of the Sanlu Group, as chairman and general manager, I will be rational, and bravely face the problems decisively to assume the responsibilities. Product quality problems and cause serious economic and social impact, the face of the ostrich strategy questioned and criticized, must not take the ostrich strategy to escape the storm, on the one hand, to organize the relevant experts analysis to identify the problems, and take real it is in the remedial measures; the other hand, it is necessary to organize an effective PR campaign to appease the people to maintain good contact with the media.
2, first, the Sanlu incident, rapid response, must not delay, must not trust to luck, to actively organize and expand the organizational crisis, public relations and preparatory activities, set up a crisis management team. Second, the media keep an open mind, the Sanlu incident should actively organize a press conference and an interview with reporters, with the news media to maintain public communication channels open, and keep the information open and close with the news media contact patience to answer a reporter's question, to provide truthful information, to meet the requirements of the media, in short, should actively cooperate with the media, timely, courteous and communication with the media to allow the public to keep abreast of the situation going on and development. Third, as chairman, the general manager must first apologize to the public acknowledgment of the facts, and to take urgent measures to compensation to the victims, then take the initiative to timely report to the government departments, with the regulatory authorities, and actively guide the media attention the truth to the public to clarify The fact that the scope of the situation reduced to a minimum, and the focal length to a certain point, the last in the public ignorant and underground This is a good job out, cleverly saved the day, turning crises into opportunities, re-gain public recognition.

Third, how to prevent a repeat of a similar incident of Sanlu milk powder? In terms of legal, moral, government regulatory system, public opinion, the interests of consumers protection measures to be taken?

A: 1, from a legal aspect: to regulate food safety law on the regulatory responsibilities of local governments and relevant departments to strengthen the food safety risk monitoring and assessment, clearly defined the basic principles of food safety standards, regulate food processing, small workshops and food vendors, management system, standardize the regulatory system for food additives to improve the food recall system, strengthen the inspection of food, improve the content of the laws and regulations of the eight aspects of the food safety incidents disposal mechanism.#p#分頁標題#e#
2, from a moral point of view, there is a saying "a small victory by wisdom, victory by Germany, so the companies should be the principle of people-centered, and insist on integrity management, heart services, the interests of consumers as a starting point to produce high quality products to protect consumers' personal safety and consumer interests, correctly handle the relationship between business ethics and corporate interests.
3, from the government regulatory system, the government should strengthen the position of the government regulation in the economic functions, and thus the national economy overall planning, coordination, service and oversight functions. To ensure uniformity of market regulation, the implementation of the vertical management of market regulation. Market monitoring committee to establish the national level, strengthen the market supervision of co-ordination and integration of the various regulatory authorities the power to improve regulatory efficiency and eliminate all regulatory loophole.
From supervision by public opinion, the news media should play the role of public opinion through the news media reflect the feelings and aspirations of the masses, uphold justice, advocate righteousness, and collective wisdom and integrity of the building industry as a whole to be the correct guidance of public opinion. The second is the early warning role. When certain unhealthy trends in the market and lose the trust of the phenomenon in its infancy, through the timely intervention of the public opinion, aroused public concern,  http://www.400190.com/thesis_sample/guanlileizuoye/ but also can cause to the attention of the main market operators and regulators to take prompt measures to stop to to prevent unhealthy practices to lose the trust of the phenomenon of the spread of flooding, to receive an early alert. Third, the error correction role. Detrimental to the interests of consumers in the market phenomenon, or serious violations, by means of criticism, expose the appeal, it is recommended to promote a fresh start.
In terms of consumer protection, the state should continue to improve consumer protection laws and regulations (such as the Consumer Protection Law, the Anti-Unfair Competition Law, Law on Product Quality, Food Sanitation Law, the Drug Administration Law, Standardization Law, Metrology Law, but also the dispersion in the civil, economic, administrative, criminal and other laws and regulations relevant provisions or terms), so that the legalization of the interests of consumers, standardization, expansion of. Effectively protect consumers' right to fair trading rights, the right to security. Addition, consumers should also study of law, understanding, but also usage, in order to use legal weapons to protect themselves when their legal rights have been infringed.