G-ASSIGNMENT 1: INTERNATIONAL AND LEGAL PAPER (40 POINTS)

MKT 610: E-MARKETING

DUE FEBRUARY 13

 

Pick a country (other than the United States). There will be a sign-up sheet in class for you to make your choice. No more than five students may write about the same country.

State of e-Marketing (10 points)

Give a brief overview of the country including its economy. What is Internet penetration? What about other communication devices such as wireless, portable video/audio, and other similar products? What is the proportion of the online population using dial-up versus high-speed connections? 

 

Consider the extent to which the country has an issue with the digital divide. Are there any cultural characteristics and/or government policiesthat affect the use of communication technologies? Feel free to comment on these and any other relevant issues not listed here that you think are important. 

 

Most pressing regulatory issues(10 points)

Assess the level of concern about consumer privacy and security. Is there a problem with identity theft, fraud, or http://www.400190.com/fvxzy similar issues? Has the government enacted any laws, or is there legislation currently under debate? 

 

Comment on intellectual property. Does the country have regulations concerning copyright protection, or can consumers easily obtain copyrighted material? Comment on any other regulatory or political issues that might affect e-marketers in your country. 

 

Assessment of e-Business Opportunities(15points)

Which industries are currently having the most success with e-business?Where is the greatest potential for growth?

如果你是在這個國家進行電子營銷工作，你會是什么類型的產品或提供什么樣的服務？為什么呢？誰是受大眾關注的目標？簡要地談談問題，你就必須要考慮它的定價，分配以及特別注意在執行你的營銷策略時，你將如何使用互聯網及相關技術。

If you were to launch an e-marketing effort in this country, what type of product or service would you offer? Why? Who would be the target audience? Briefly touch on the issues you would have to consider in terms of pricing, distribution, and communication.Pay special attention to how you would use the Internet and related technologies in executing your marketing strategy.

 

Assignment Mechanics (5 points)

Do not exceed 20 typed, double-spaced pages.

All pages must be numbered. 

You must include a reference list. For each secondary source, include the author, date, title, source, and web address.

Primary research is not necessary for this assignment. 

Tables, graphs, and illustrations may be used but are not required. 

Please proofread your work! Grammatical errors, misspellings, and awkward sentences and phrases will hurt your grade.