模塊標題：國際商業及顧問問題
Module Title:   Issues in Global Business & Consultancy

沒有30的積分
No of Credits    30

信用等級為6
Credit Level       6

強制性先決條件：
Mandatory Pre-requisite:

先決條件：無
Pre-requisite: None

合作條件：無
Co-requisite: None

教學團隊：
Teaching Team:

西蒙·吉（模塊負責人。）
Simon Gee (Module Leader.)

羅布月球。
杰夫·紐厄爾
Rob Moon.
Jeff Newell

模塊描述：
MODULE DISCRIPTION:

國家經濟在世界經濟是一次自我包含了根本性的轉變，現在跨境業務和經濟是相互依存的。
There has been a fundamental shift in the world’s economy where national economies were once self contained, now cross boarder business activities and economies are much more inter-dependent of each other.

此模塊帶來了共同的全球商業環境中開始的元素與講座這，是促進開發學生的全球營商環境意識和批判性，它通過評估在使用的應用業務工具和技術的戰略決策，這將有助于組織決策過程。
This module brings together elements of the global business environment beginning with lectures that are designed to further develop the student’s awareness of the global business environment and critically evaluate it through the use of applied business tools and techniques which will contribute to the strategic decision making process of an organisation.
Case studies will be used to develop the student’s awareness and explore good and bad practices within the business process, content and context.

學習成果
LEARNING OUTCOMES

應用范圍的方法來創建，發展實施計劃和商業案例分析建議，認識到整合機會實現和落實的重要性。
Apply a range of methods to create, develop, plan and implement the Business Case Study Proposal recognising the importance of opportunity realisation and integrating implementation.

 Critically evaluate and balance the continued development and operation of International markets for the organisations goods, services and resources, customer types and their expectations with the impact of change

Demonstrate the ability to connect the theory and practice of strategy, marketing, Project management, Human Resource management and Entrepreneurship with other academic and work disciplines.

指示內容/研究領域
INDICATIVE CONTENT / AREAS OF STUDY

該模塊將專注于全球業務的發展，學員將被要求考慮其中包含的所有元素，如：
The module will focus on the development of a global business of which students will be asked to consider all the elements contained therein, such as:#p#分頁標題#e#

  Strategy and risk; risk taking behaviour; creative and Innovation; tolerance of uncertainty, failure as a stimulus to enterprise; personal entrepreneurship and its synergy to corporate objectives.

  The development of project management skills and there application, project development and the planning process, the understanding of project cycles and there impact in relation to developing global strategies.

   The understanding of International trade, Strategies and structures of International business. And the Global trade Environment.

教學策略
TEACHING AND LEARNING STRATEGY 

The module is built around the concept of an exploratory and experiential learning process which integrates theoretical knowledge of Business management, entrepreneurship, venture creation and growth with practical learning experiences.  Students will apply these concepts through working on the exploration of an established business. Live and interactive case studies and guest speakers will be used to demonstrate academic theory in practice demonstrating business impact and sector awareness. Action and work based learning methods are encouraged in the exploration of business opportunities.
Resource based learning is used to provide a range of readings, business tools, cases and related material

Tutorials:                     24 Hours
Lectures:                    24 Hours
Directed Study:          152 Hours
Total:                          300 Hours

評估權重：100％課程。
Assessment Weighting: 100% Coursework.

Students will prepare an individual portfolio consisting of two assignments over the length of this module showing evidence of formal and informal approaches. Students should reflect on their own development and will be asked to demonstrate their understanding of the module by firstly critically evaluating an organisation through a given/chosen case study and applying their knowledge gained in the lectures and tutorials.

評估：重達30％
Assessment One: weighting   30%

Students should reflect on their own development and will be asked to demonstrate their understanding of the module by firstly critically evaluating an organisation through a given/chosen case study and applying their knowledge gained in the lectures and tutorials.

Word Count    2500

評估二：權重70％
Assessment Two:  weighting   70%

For Issues in Global business and consultancy two, students will have to apply these concepts to a real organisation of their choice and develop their own case study. It should be supported by theoretical models, to include such areas as; Innovation, Entrepreneurship, developing global strategies, managing change and international marketing etc. The practical application of Knowledge and the ability to develop future strategies to a case study is important here; supported by research methods and analysis to inform recommendations and conclusions.#p#分頁標題#e#

Word Count  5000-5500

在線評估
On-line Assessment

CW 1&2 : 100% Weighting. (30/70)  
  
On-line students will be expected to be assessed in the same way as Campus-based students.

Where group work is required, on-line students will be expected to carry out their assignment based on an individual piece of work as for campus-based students that require to work individually.

Resources:

Core Text:

Hill, C. W. (8th Edition), International Business, Competing in the Global Marketplace.   Mc Graw-Hill .

Cavusgil, S. Knight, G & Riesenberger, J. (2008) International Business, Strategy, Management, and new Realities.  Pearson Prentice Hall.

Goffin, K. & Mitchell, R. (2005). Innovation management; strategy & implemementation using the pentathlon framework, Palgrave, Basingstoke.

Drucker, P. (1985), Innovation and Entrepreneurship, Heinemann, London

Hill, C. W. (2007), International Business, Mc Graw-Hill Irwin.

Morrison, J. (2009) International Business, Challenges in a Changing World. Palgrave Macmillion.

Wild, J. & Wild, K.& Han, J.C.Y.  (2003) International Business 2nd Edition Prentice Hall.

Rugman, A. M. & Collinson, S. (2009) International Business 5th Edition. FT Prentice Hall.

Daniels, J. Radebaugh, L & Sullivan, D. (2009) International Business, Environments and Operations, 12th Edition,  Prentice Hall.

全球的業務和顧問的問題1。
Issues in Global Business and Consultancy 1.

January Semester 2011

Session
w/c  Introduction to the Module                           Chapter                                 Case Studies

24/01 Introduction  
31/01 Globalization                                                    1                                         Kellogg’s, Brown & Root
 07/02 National Differences in Political Economy     2                                         Kellogg’s, Brown & Root#p#分頁標題#e#
14/02  Ethics in International Business                     4                                        Google In China
21/02  International Trade Theory                             5                                         Wall mart
28/02 Research Methods  
07/03 International Trade Theory                               6                                       Global Food Prices
14/03 Multi Nationals & HRM  ( Jeff )                         18                                     Astra Zeneca, Lenova
21/03 International Labour Relations (Jeff)                18                                     Republic of Ireland
28/03 Foreign Direct Investment                                 7                                     Telefonica / Mittel Steel
04/04 Regional Economic Integration                         8                                     NAFTA/Mexican Trucking#p#分頁標題#e#
11/04 Case Study / Revision                                Review
02/5 Case Study Assignment                                HAND IN DATE.

Hand-in-Date for Assignment One 6th May 2011

Issues in Global Business and Consultancy 2.

January Start Semester 2

Session    Title                                         C                                       hapter                Case Studies
 Welcome Back. Assignment Feedback. Semester 2 Introduction                          No Tutorials
 Foreign Exchange Market                                                                      9                 Caterpillar Tractor/Kia

 The Strategy of International Business                                                 12                Coca Cola
 Introduction to Assignment                                                                                Assignment Details – Initial assignmentresearch#p#分頁標題#e#
 The Organization of International Business                                          13               Nestle /Wall mart
 Entry Strategy and Alliance                                                                   14               General Electric / JCB
 Consultancy Review                                                                                               Assignment Review
 Exporting & Importing                                                                           15               Growth of Small Business
 Global Production                                                                                 16                Automotive Industry/Boeing
 Consultancy Review                                                                                                 Assignment Review#p#分頁標題#e#
 Financial Management in International business                                  20                Proctor and Gamble/Brazil’s  Gol
 Block Study week & Easter  
 Bank Holiday NO Lecture                                                                                        Drop –in session for Tutorials ONLY

As the module progresses through this semester, more time will be allocated to assignment study within the tutorial period. This assignment is worth 70% and requires application of the module content to achieve a good www.400190.com  grade.