The design of questionnaire

SAMPLE:IPHONE users please answer this quick questionnaire
1. Are you male or female?

2. How old are you?
11 - 16,
17 - 22,
23 - 28,
29 - 34,
35 - 40,
41 – 46,
47 +

3. Name 1 main function for using your iPhone?
□ Business
□ Mobile phone
□ iPod
□ Apps
□ Other (please state)

4. Which of the following iPhone’s would you buy if you could change your current one?
□ iPhone
□ iPhone 3G
□ iPhone 3GS

5. What feature do you enjoy using the most on your current iPhone, please sate 1 and explain why.

6. What is your current iPhone? (please state)

7. How long have you had your current iPhone for?

1 – 5 months
6 – 12 months,
13 – 18 months
19 – 24 months
2 years +

8. How easy is it to operate?
Very easy
Manageable
Hard

9. Which of the following functions do you use the most? (state 1 only)Custom Thesis，Custom Dissertation，請聯系QQ：949925041

Calls
Text
Internet
Apps
Other (explain)

10. Are you on contract or Pay as You Go?
Pay as You Go
Contract

11. What is your current price plan?
Please state how much you pay.

12. Do you think your current price plan is too expensive?
Yes
No

The design of questionnaire
The so-called questionnaire design, according to the purpose of the survey, take shape the required investigation of the problems concrete, let the investigation persons to smooth the information to obtain the necessary information, and facilitate statistical analysis. As the questionnaires are usually indirectly by respondents to the survey by questionnaire to provide information, so as intermediaries between investigators and the respondents of the questionnaire material, its design is scientific and reasonable, will directly affect the recovery rate of the questionnaire, and affect the authenticity of the information and practical. Therefore, market survey, questionnaire design should give sufficient attention.

The design of this questionnaire was first considering the basic background of persons who are being to do the questionnaire, including age, occupation and wages. Then the questions followed are the market share of other brands of mobile phone which is investigating by the number of the use of mobile phone brands they currently get. And then, we investigate the factors they will consider first when they are buying a mobile phone or are planning to buy a mobile phone, which is facilitate for us to know how to improve to attract more consumers. Then, we investigated whether people understand the iPhone and whether it will consider buying the iPhone. This plays a very important role in the iPhone access to the audience and plays a promotional role. Because different people have different social backgrounds, different lifestyles, different values and different social experience, they often have different responses for the same #p#分頁標題#e#Custom Thesis，Custom Dissertation，請聯系QQ：949925041 things. The people investigating the matter for the volume between the knowledge and understanding, especially as the people of the survey respondents themselves and the degree of reaction, can be said to determine the success of the questionnaire survey the key factor. Any social survey respondents can not do without the cooperation and support. For the survey, this cooperation and support even more indispensable. Therefore, if the respondents too anxious, too worried, or is careless, too neglected, it means failure of the survey.

Questionnaire survey design is the dominant part process of the whole volume. The level and quality of questionnaire design, directly affect the final results of investigations and studies to determine the level of its quality. If the guidance from the theoretical framework, the design work between the volumes is often open-ended, there is no central place to ask questions. As a result, both may be missing some necessary information, it may collect too much information and research purposes unrelated. Once the necessary information is missing, then the analysis would be difficult to correct, the conclusion would be difficult to get round but when the information and research purposes not related to too much, you will waste a lot of manpower, material and time, and to data collection and analysis to bring a lot of unnecessary trouble, and sometimes caught in the information ocean researchers will become addicted. In the questionnaire design process, researchers from the study are both the purpose and needs, as much as possible, as surface as possible between the issues rose in detail, including some very complex, be allowed to remember, difficult to answer problem. Meanwhile, he also from the perspective of the respondents to consider whether they completed the questionnaire easy is it easy, whether it helps them to understand and accept more. In short, you need think about not only for your own sake, but also for the sake of respondents. This is a researcher in the questionnaire design will face another contradictory and conflicting situation. Only properly handle the relationship between these two aspects, a questionnaire survey to achieve the desired results.

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