有統計數據顯示，近年出國留學生中，讀商科的占30%以上。這也導致了MBA 申請越來越困難，需要和更多的留學生爭取有限的名額。而若想在競爭中脫穎而出，除了自身的成績過硬，還需要一篇優秀的MBA essay，讓招生官認可你的學習水平、見識、素養、思想。MBA essay怎樣寫才能出彩呢？。
        1.常見MBA essay題目分析
        （1）關于以往職業發展，今后的目標。
        這幾乎是每個學校必問的問題。當然，每個學校的措辭會有些不同。例如：
        Please discuss your long-term career goals and the role the MBA wil1 play in those plans. (Duke's Fuqua School of Business)
        評審委員會提這個問題的目的是看你在生活中是否有一個明確的目標以及你對實現目標的堅定程度。許多學校都讓你把今后的打算和上他們學校的MBA這一決定聯系在一起回答，其目的是考察你的決定是否成熟以及你對該MBA項目的態度和了解程度。
        （2）介紹自己以往取得的成就。
        這類問題的形式有如下幾種：
        Describe your three most substantial accomplishments and explain why you view them as such. (Harvard)
        Tell us about one or two accomplishments in your life that are not presented elsewhere in this application. Why are you proud of them? (Stanford)
        評審委員會的意圖是了解你在申請讀MBA之前在工作或生活上的成就。回答這類問題的關鍵是不要只談工作上的成就，給人印象是這個申請者的生活是one-dimensional，好像除了工作就沒有別的了。
        （3）有關社區或課外活動方面的問題。
        這類問題給申請人一個很好的機會向招生委員會展示自己工作之外的其他生活側面，突出自己與眾不同之處。這類問題的形式是多種多樣的：
        List your involvement in community, extracurricular, and professional activities. Please indicate the dates of your involvement, the scope of your responsibilities, whether you were elected or appointed to leadership positions, and the offices held. (University of Chicago)
        What one nonprofessional activity do you find most inspirationa1, and why? (Wharton)
        申請人應該充分地利用這類問題，充分展示自己背景中工作經歷之外的能吸引錄取委員會的地方。這里我們給讀者舉出幾個例子，希望讀者認識到回答這類與工作經歷無關的問題可涉及的題材是非常廣泛的。
        （4）有關個人優缺點的問題。
        例如：
        What character traits do you consider your strengths? (HBS)
        I disappoint myself when I am ________. ((Kellogg)
        2.如何讓MBA Essay的開頭出彩
        多數院校的給出的題目并不算生僻，多是大家常見的、有所準備的，這也導致很多文章內容千篇一律，不能抓住招生官的心。怎么解決呢？這就需要在開頭上下功夫了。開頭，是一篇文章的門面，MBA Essay能否抓住招生官的“心”，開頭起著決定性的作用!所以。下面小編帶大家看看MBA Essay的開頭如何寫才能出彩。
        （1）標準型開頭
        標準型的開頭涵蓋了以下幾方面內容：人物，事件，時間，地點，原因和形式。這種寫法很像新聞寫作中的六個W，它使讀者對于文章即將涉及哪些內容有一個清晰的印象。其中最標準的就是概括性的開頭，而最普通的概括性開頭往往就是重復一遍問題： "While I have had many opportunities to serve in the capacity of a leader in both my personal and professional lives, there are two occasions that I feel clearly demonstrate my managerial potential." "There are two individuals who have deeply shaped my professional thinking." "My most important cross-cultural experience is related to the fifteen months I spent in Thailand as a teacher of Economics andBusinessin a Cambodian refugee camp."
        2.驚奇型開頭
        這種MBA essay開頭意在使讀者大吃一驚，從而引發他們的閱讀興趣。如："Recently, I was trapped on a ledge more than 300 feet above the ground when an unexpected snow storm hit while I was rock climbing." "During my senior year in college, my father was diagnosed with terminal skin cancer."
        3.動作型開頭
        動作型開頭則一開始就把讀者帶入某一行為之中，它尤其適合需要節省空間的短文章以及用故事作為開頭的敘述型/描述型文章。如："I carried the puck up the left wing and couldn&apost find a team-mate as I reached the offensive zone."
        4.領導型開頭
        領導型的開頭在MBA essay的一開始就給讀者一個對于作者的某個領導職能的深刻印象。這類文章旨在展現一個自信的、目標明確的申請人。在使用這類開頭的時候，文章接下來的內容必須十分有力度，以支撐起這一形象。下面舉例的三個開頭出于同一篇文章，分別用于引導三個部分的內容。
        "During the summer before my senior year, I founded and managed a company that employed five people and grossed twenty thousand dollars." (第一部分) "In my senior year atHarvard, I led our ECAC champion hockey team in points, becoming the first player to ever begin his career on the J.V. team and finish as the varsity&aposs leading scorer." (第二部分) "I paid for the majority of my college education, while achieving Dean&aposs List every semester, spent forty hours each week participating in a Division 1 athletic program, worked ten to fifteen hours each week to help defray tuition costs, and also maintained a balanced social life." (第三部分)
        5.信息型開頭
        這種開頭向讀者傳達一個事實或信息，而這一事實或者與你的文章的主題有關，或者傳達了關于你的某種信息："Technological innovation is occurring at an ever-increasing pace." "Six months ago, my church implemented a new organizational structure in which all the various church functions were consolidated under the responsibility of one of ten different committees."