The quality of economic growth in the sense of not only pay attention to the source of economic growth, motivation, but also must pay attention to the consequences of economic growth prospects and sustainability. 2011 Summer Davos Forum on September 14 to 16 held in Dalian, bit concerned about the quality of growth to become more than a thousand participants economists, entrepreneurs hot topic. From the theoretical point of view, analysis of the contents of the quality of economic growth there are two: First, the extent of economic growth in the value of the merits judgment; Second, the proposed increase in the number of economic growth based on how to improve quality. These two aspects are involved in value judgments, shows that the quality of economic growth objective of the study is the pursuit of economic growth in a more moral, the research method is a standard analysis method. Because different values ??lead to different behavior of economic agents and different transaction costs and thus have an impact on the quality of economic growth. In order to improve the quality of economic growth, we must attach importance to the economic and moral foundation to build, attention to economic growth in the establishment of value judgments.

質(zhì)量意義上的經(jīng)濟增長不僅要關(guān)注經(jīng)濟增長的源泉、動力，而且還必須關(guān)注經(jīng)濟增長的后果、前景及其持續(xù)性。2011年夏季達沃斯論壇于9月14日至16日在大連召開，關(guān)注增長質(zhì)量成為千余位參會的經(jīng)濟學家、企業(yè)家熱議的論題。從理論上來看，經(jīng)濟增長質(zhì)量分析的內(nèi)容有兩個：一是對經(jīng)濟增長的優(yōu)劣程度進行價值判斷；二是提出經(jīng)濟增長在數(shù)量提高的基礎(chǔ)上如何提高質(zhì)量。這兩個方面都涉及價值判斷，由此可見，經(jīng)濟增長質(zhì)量研究的目的在于追求更加有道德的經(jīng)濟增長，其研究方法是一種規(guī)范分析方法。因為不同的價值觀導(dǎo)致經(jīng)濟主體不同的行為特征以及不同的交易成本，從而對經(jīng)濟增長質(zhì)量產(chǎn)生影響。為了提高經(jīng)濟增長質(zhì)量，必須要重視經(jīng)濟道德基礎(chǔ)的構(gòu)建，重視經(jīng)濟增長價值判斷的建立。 

First, the moral basis for improving the quality of economic growth, the role of

Moral foundation as a value judgment is to promote economic growth to improve the quality of spiritual power. Improve the quality of economic growth has important implications.

道德基礎(chǔ)對提高經(jīng)濟增長質(zhì)量的作用 

道德基礎(chǔ)作為一種價值判斷是推動經(jīng)濟增長質(zhì)量提高的精神動力。對經(jīng)濟增長質(zhì)量提高具有重要的影響。 

1. Moral basis to be able to provide the motive power of economic agents. Improve the quality of economic growth

Ethical foundation for economic growth to improve the quality of economic entities to provide incentives and constraints, as the North said: "Even in the most developed economies, formal rules only determine the overall behavior choices constrained small part of most behavior space is determined by habits, ethical constraints and other informal rules. "moral foundation in the objective is as an intangible economic elements exist. This invisible elements of economic activities through the concept of support for economic, spiritual power, to create a good environment to improve the quality of economic growth.#p#分頁標題#e#

道德基礎(chǔ)能夠為經(jīng)濟增長質(zhì)量提高中的經(jīng)濟主體提供激勵和約束，正如諾斯所說：“即使在最發(fā)達的經(jīng)濟體中，正式規(guī)則也只是決定行為選擇的總體約束的小部分，大部分行為空間是由習慣、倫理等非正式規(guī)則來約束的。”道德基礎(chǔ)在客觀上也是作為一種無形的經(jīng)濟構(gòu)成要素而存在的。這種隱形的經(jīng)濟構(gòu)成要素通過為經(jīng)濟活動提供理念支持、精神動力、營造良好環(huán)境，來促進經(jīng)濟增長質(zhì)量提高。 

Efficiency of economic activities subject to specific economic system, and the construction of an economic system is always in a certain ethical values ??under the domination of the concept, as the moral foundation of ethical values ??of the mainstream of society to build on the economic system plays an important role, positive rational moral foundation is conducive to building institutional structure, effectively regulate the behavior of economic agents, reduce transaction costs and improve economic efficiency and promote growth. Ethical foundation for economic body by stimulating economic behavior of the risk of providing spiritual motivation, "exploration", "aggressive", "progressive" spirit on economic subjects such as ethics pioneering economic behavior to give incentives, in undertaking high-risk conditions are still brave forward, even if the risk of economic subjects suffered economic behavior of economic failure, economic ethics also enables compensation he received spiritual, this effect is more people will be able to guide the rational risk investment, so as to individuals and society create conditions to achieve maximum benefits, and promote social innovation and economic development. Moral foundation through the coordination, to create a healthy competitive environment provides the basis. Only in an environment of healthy competition, economic agents in order to achieve maximum benefits. Outside the law regulate the competitive environment is a major factor in moral foundations of economic subjects it to confirm the premise of equality of personality, fully sure everyone pursue their own interests is reasonable. Although the recognition of the moral foundations of market competition between economic agents competitiveness of the difference, and to compete in victory and defeat as an inevitable process of economic operation results, but it is firmly opposed to increased competitive advantage for the personality, and the opposition established in a variety of competitive advantage by unfair means. In advocating legitimate competition, it advocates cooperation among economic agents, dedicated to coordinating the result of competition, so that the economic pressure into an economic power, to achieve the goal of maximizing the economic benefits.

(2) self-interested behavior ethical foundation to promote public welfare, and promote economic growth, improve the quality of

Embodies the moral foundations of social economic subjects, direct service to society utilitarian goals, certainly moral foundation for the promotion of economic development is the role of the social responsibility of economic actors certainly and economic responsibility of unity. German economy ethicists Karl Hohmann that from a moral norm of modern economic life focuses on the design of such an economic system: in this economy, all economic agents can fulfill their moral obligations. Only in this way can offset individual conscience system failure, and ultimately to ensure high ethical standards to achieve the interests of economic entities. This indicates that the identity and the development of moral value based on the special significance of social equity, emphasizing the economic entities subject to the interests of other social extension. Although sometimes make self-interested behavior of economic agents welfare benefits has decreased, but in the long run, but promote their interests increases. 

The process of self-interested behavior of public service, is the self-interest of economic agents of the implementation process of the implementation process is altruistic, the exchange of market economy principles to determine the individual interests can only be achieved in bilateral relations with others to achieve. As for other economic agents, in the interests of both the smooth exchange process expression, requiring each party to obtain benefits at the same time must have equivalent pay, that self-interested behavior must be based on the premise of altruism, since the specific exchange occurs between economic entities object is diversified, so they formed a public altruism. If an economic course of conduct showed only self-serving nature of the public service can not be achieved, then a violation of the economic principle of equivalent exchange, also fell into a moral egoism, which is the moral basis of the objection. Accordingly, the results of the commonweal, refers to the self-serving behavior of economic agents brought vested interests must also exist as social welfare, reflecting the social and usefulness to others. Moral foundation required to make efforts to achieve economic self-interest from two main acts of charity: on the one hand, so that part of the economy through tax benefits of ownership changes, all by the particular economic subjects into social public order in the form of fiscal revenue to social and public welfare maximization destination; hand, by the net economic benefits of investing in new forms produce benefits, such benefits for economic agents means more personal interest, for the community it means more employment opportunities and more taxes, public realized, moral foundation role in promoting the economy has thus manifested.

3 moral foundation to promote "economic man" and the "moral person" inherent unity and promote economic growth to improve the quality

Economic growth has flooded the economic social and cultural interests, business culture, corporate culture, although it contains a cultural taste, but the deep cultural connotation but was obviously materialized, culture has become a tool to serve the economic interests. Marx reveals the cultural market exchange hazards pointed out: "It is the religious fervor, of chivalrous enthusiasm, of philistine sentimentalism, in the sacred excited submerged in the icy water of egotistical." Although the economic development in the real cultural development and economic growth there is a conflict, but in the moral basis under the effect of this conflict can be effectively resolved, moral foundation to help the materialization of cultural humane, ethical foundation to achieve cultural values. Reasonable and healthy help shape the moral basis of fair and honest exchanges of socio-economic environment, helps maintain proper property rights, contractual relations and exchange activities, reduce transaction costs, thereby enhancing the quality of economic growth. Moral foundations of economic activity by promoting the human consciousness, dilute the economic and cultural characteristics of the physical properties, and enhance the economic activities of human feelings, thereby reducing the physical culture and human culture gap. While the economic and cultural characteristics of the physical properties is inevitable, but it can be integrated into the reality of the human situation in order that the physical properties of the economic and cultural characteristics of a human cultural expression. Moral foundations can control the economic and cultural benefits of the only doctrine, economic and cultural properties to prevent excessive expansion of qualities, eventually positioned in line with the economic and cultural basis of human nature. Modern moral basis of self-interest in http://www.400190.com/dissertation_writing/Ecommerce/ affirming the rights of economic entities, especially when the benefits stand out as a basic principle of "mutual benefit" identity, is essentially subject to other rights recognized in the personality embodies the sense of value for other subjects sure, although this is a concept of culture in the economic field, which is very distinctive human characteristics, thanks to humanity as a link, economic and cultural communication and human culture becomes possible, people will not feel the economic culture and humanity huge cultural contrast. This is for the promotion of "economic man" and the "moral person" inherent unity to the overall improvement of the social climate has great benefits, and promoting coordinated economic and social development, improve the quality of economic growth.