代寫戰(zhàn)略管理assignment范例-戰(zhàn)略管理是一門藝術還是一門科學？本文是一篇由本站代寫服務提供的留學生assignment范文，主要內容是講戰(zhàn)略管理是制定、實施和評估跨職能決策的藝術和科學，這些決策將使組織能夠實現(xiàn)其目標。它是指定組織的目標，制定實現(xiàn)這些目標的政策和計劃，并分配資源來實施實現(xiàn)組織目標的政策與計劃的過程。下面就一起來看一下這篇Assignment代寫范例的具體內容。

戰(zhàn)略管理是制定、實施和評估跨職能決策的藝術和科學，這些決策將使組織能夠實現(xiàn)其目標。它是指定組織的目標，制定實現(xiàn)這些目標的政策和計劃，并分配資源來實施實現(xiàn)組織目標的政策與計劃的過程。

Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It is The process of specifying the organization’s objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization’s objectives.

因此，戰(zhàn)略管理將企業(yè)各個職能領域的活動相結合，以實現(xiàn)組織目標。它是最高級別的管理活動，通常由董事會制定，由組織的首席執(zhí)行官和執(zhí)行團隊執(zhí)行。戰(zhàn)略管理為企業(yè)提供了全面的指導，與組織研究領域密切相關。

Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. It is the highest level of managerial activity, usually formulated by the Board of directors and performed by the organization’s Chief Executive Officer (CEO) and executive team. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies.

公司的戰(zhàn)略包括競爭舉措和管理者用來取悅客戶、成功競爭和實現(xiàn)組織目標的商業(yè)方法的結合。我們可以將“戰(zhàn)略”定義為一個組織所需形象、方向和目的地的長期藍圖——它想成為什么樣的組織，想做什么，想去哪里。以下其他定義對于理解該術語也很重要：

A company’s strategy consists of the combination of competitive moves and business approaches that managers employ to please customers, compete successfully and achieve organizational objectives. We may define ‘strategy’ as a long range blueprint of an organization’s desired image, direction and destination what it wants to be, what it wants to do and where it wants to go. Following other definitions are also important to understand the term:

“組織活動和產品市場之間的共同主線，定義了組織過去或計劃未來的基本業(yè)務性質”。

”The common thread among the organization’s activities and product-markets that defines the essential nature of business that the organization was or planned to be in future”.

“旨在確保實現(xiàn)企業(yè)基本目標的統(tǒng)一、全面和綜合計劃”。

”A unified, comprehensive and integrated plan designed to assure that the basic objectives of the enterprise are achieved”.

Scope and Nature of Strategic Management 戰(zhàn)略管理的范圍和性質

固定單位的使命：每個公司的成立背后都有一定的目標。為了實現(xiàn)這些目標，長期和短期的目的和目標都是固定的。

To fix mission of the unit: There is certain objectives, behind establishment of the each company. To achieve such objectives, long term as well short-term purposes and goals are fixed.

創(chuàng)造有利的內部環(huán)境：在企業(yè)的內部環(huán)境中，包括財務資源、生產工具和生產能力、銷售能力、人力、物理設施等。如果這些環(huán)境資源不合適，為了滿足單位的目標，應努力使其變得方便。

To make favourable internal environment: In internal environment of business, financial resources, production tools and production capacity, selling capacity, manpower, physical facilities etc. are included. In case if such environmental resources are not proper, to meet with objectives of the unit, efforts should be made to make it convenient.

外部環(huán)境分析與評價：在外部環(huán)境中，包括競爭對手的政策、競爭對手的產品、客戶的趨勢、新的研究、教育、技術、政府政策、時尚、稅收等。通過分析當前和未來影響的外部環(huán)境因素，如政府的進出口政策和稅收政策，它對業(yè)務的影響，考慮到客戶的時尚變化趨勢，應安排營銷管理，對當前和未來的外部環(huán)境影響進行評估。

Analysis and evaluation of External environment: In external environment, policy of competitors, product of competitors, trend of customers, new research, education, technology, government policy, fashion, taxes etc. many such matters are involved. An evaluation to be made in relation to, external environmental factors affecting currently and in future, by making its analysis e. g. government’s export import policy and tax policy, how it’s affecting the business, considering the trend of customers in changing fashion, into account, marketing management should be arranged.

（4） SWOT分析：在對內部和外部環(huán)境進行研究后，進行SWOT分析。其中，考慮了公司的優(yōu)勢、劣勢、機遇和威脅。這些每一個因素都與公司的目標有關，并制定了適當?shù)膽?zhàn)略，以避免這些因素之間的阻礙。例如，公司有足夠的出口導向，但其勞動力沒有正常工作。這是公司的弱點。若采取適當?shù)拇胧摴居凶銐虻臐摿υ黾映隹跇I(yè)務。但是，如果不及時采取適當?shù)拇胧蜁挟a品過時和浪費的風險。

(4) SWOT analysis to be made: After making study of internal as well external environment, SWOT analysis should be done. In which, company’s strength, weakness, opportunities and threats are taken into account. Such each factor are related to the company’s objectives and proper strategy is made, to avoid obstructive matters among this e. g. Company has enough export orientation, but its labor are not working regularly. This is the company’s weakness. If proper steps are taken, company has enough potential for increase in export business. But, if no timely proper steps are taken, then there is risk of product to be out of fashion and wastage of product.

（5） 選擇新的替代方案以實現(xiàn)使命：為了實現(xiàn)公司的愿景，應該從為實現(xiàn)使命而找到的許多替代方案中適當選擇一個替代方案。在這個階段，選擇最佳的替代方案，同時考慮公司的能力、弱點、風險和商機，例如，對于準備太陽能汽車的任務，首先應該優(yōu)先考慮，對于準備小型機器或太陽能汽車，在取得成功后，研制“太陽能汽車”的任務可以實現(xiàn)。

(5) Selection of new alternatives to achieve mission: For achievement of mis??sion of the company, proper selection of an alternative should be made out of many alternatives found out for benefit of achievement of mission. At this stage, best alternative is selected, keeping company’s capacity, weaknesses, risks, and business opportunities into consideration, e. g. For mission of preparing motorcar running by solar energy, first of all preference should be given, for preparing small machines or vehicles run by solar energy, after getting success on it, mission of preparing “solar motor-car” can be achieved.

（6） 制定大戰(zhàn)略：針對確定的公司業(yè)務備選方案，有必要明確公司的長期目標。為了實現(xiàn)這一目標，我們制定了一個目標戰(zhàn)略，例如，生產小型機器和車輛，使用太陽能，選擇地點，建立工廠，保留研究部門，在實驗基礎上進行生產，然后進行商業(yè)生產。

(6) To develop grand strategy: In relation to company’s business alternatives ascertained, it is necessary to clarify long-term objectives of the company. For success of such objective, a goal strategy is prepared, e. g. for production of small machines and vehicles, run by solar energy, a location to be selected, to erect plant, to keep research department, pro??duction to be done on experimental basis and thereafter commercial production to be made.

（7） 確定短期年度目標：為了公司最高任務的成功，需要確定短期目標。一般來說，它們的持續(xù)時間為半年或一年。為此，制定了時間表和預算。在年度期間，編制一份時間表，說明生產哪種產品、何時生產以及生產多少車輛，例如何時生產機械或車輛，有必要確定目標，在多長時間內生產多少車輛以及生產什么車輛。

(7) To fix short-term annual targets: For success of company’s top mission, a short-term targets are required to be ascertained. Generally, they are of half-year or annual duration. For this a time schedule and budget is prepared. During annual period, a time table is prepared that, production of which product, when and how much would be made e. g. when production of machineries or vehicles is to be made, it is necessary to fix targets, that during how much period, how many and what vehicles would be manufactured.

（8） 籌集資源和設施：為了按照時間表實現(xiàn)目標，有必要籌集所需的資源和設施。關于產量的增加，需要增加員工及其設施。在這一階段，應在確定財務資源和非財務資源的可用性后，對其進行適當分配，對管理進行必要的改革，以鼓勵員工實現(xiàn)目標等。這些事項都已考慮在內。

(8) To raise resources and facilities: To achieve targets as per time schedule, it is necessary to raise required resources and facilities. In relation to increase in production, it is required to increase employees and their facilities. At this stage, proper distribution of financial as well non-financial resources is to be made after ascertaining their availability, necessary changes in administration to be made, to encourage employees in relation to achieve targets etc. such matters are taken into account.

（9） 對活動的評估和控制：有必要定期評估，在確定的時間內，整個戰(zhàn)略的成功以何種速度實現(xiàn)了短期目標。如果活動沒有朝著既定目標的方向發(fā)展。對相關員工進行培訓、指導、領導和鼓勵。通過將結果與原始目標進行比較，如果結果不好，可以通過控制步驟使活動更加有效，例如控制步驟、必要的技術變化、提供培訓、與貿易商簽訂合同、政策、程序和方法的變化。

(9) Evaluation and control on activities: It is necessary to evaluate regularly that, short-term targets, within decided period, for success of entire strategy, are achieved, at what rate. If activities are not progressing towards direction of decided goals, steps, viz. training to related employees, guidance, leadership and encouragement should be taken. By comparing results with original targets, activities can be made more effective by controlling steps, if results are not favorable, e. g. as controlling steps, necessary changes in technology, providing training, making contracts with traders, changes in policy, procedure and methods may be made.

戰(zhàn)略管理的重要性戰(zhàn)略管理為企業(yè)的所有重大商業(yè)決策提供了框架，如業(yè)務、產品和市場、制造設施、投資和組織結構的決策。在一個成功的公司中，戰(zhàn)略規(guī)劃是各種商業(yè)機會的探路者；同時，它也作為一種企業(yè)防御機制，幫助企業(yè)避免在產品市場選擇或投資中出現(xiàn)代價高昂的錯誤。戰(zhàn)略管理的最終責任是為企業(yè)組織提供一定的核心競爭力和競爭優(yōu)勢，以爭取生存和發(fā)展。這不僅僅是一個預測未來的問題。這不僅僅是一項預測工作；它關注的是確保公司有一個美好的未來。它試圖讓公司做好面對未來的準備，甚至塑造有利于自己的未來。它的最終負擔是影響對其有利的環(huán)境力量，深入環(huán)境并塑造環(huán)境，而不是被其動蕩或不確定性沖昏頭腦。正是環(huán)境的不確定性使得戰(zhàn)略和戰(zhàn)略行為在企業(yè)中至關重要。環(huán)境的不確定性越大，戰(zhàn)略管理的必要性就越重要。

Importance of Strategic Management Strategic management provides the framework for all the major business decisions of an enterprise such as decisions on businesses, products and markets, manufacturing facilities, investments and organizational structure. In a successful corporation, strategic planning works as the pathfinder to various business opportunities; simultaneously, it also serves as a corporate defence mechanism, helping the firm avoid costly mistakes in product market choices or investments. Strategic management has the ultimate burden of providing a business organization with certain core competencies and competitive advantages in its fight for survival and growth. It is not just a matter of projecting the future. It is not just a forecasting job; it is concerned with ensuring a good future for the firm. It seeks to prepare the corporation to face the future and even shape the future in its favour. Its ultimate burden is influencing the environmental forces in its favour, working into the environs and shaping it, instead of getting carried away by its turbulence or uncertainties. It is environmental uncertainty that makes strategy and strategic conduct essential in a business. The more intense the environmental uncertainty, more critical is the need for strategic management.

戰(zhàn)略管理過程中自然需要大量的思想、專業(yè)知識和努力。企業(yè)的努力和活動的成功在很大程度上取決于戰(zhàn)略管理的質量，即愿景、洞察力、經驗、判斷質量以及方法和措施的完善。

Quite naturally, considerable thought, expertise and effort goes into the process of strategic management. The success of the efforts and activities of the enterprise depends heavily on the quality of strategic management, i.e. the vision, insight, experience, quality of judgment and the perfection of methods and measures.

戰(zhàn)略規(guī)劃和實施已成為所有組織在當前動蕩的商業(yè)環(huán)境中生存和發(fā)展的必要條件。”達爾文所宣揚的“適者生存”是組織生存的唯一原則，“適者”不是“最大”或“最強”的組織，而是那些能夠成功改變和適應商業(yè)環(huán)境變化的組織。就像曾經統(tǒng)治地球但未能在地球自然環(huán)境變化的條件下生存的恐龍滅絕一樣，許多組織巨頭也走上了滅絕的道路，未能應對商業(yè)環(huán)境的劇烈變化。同樣，商業(yè)遵循“輸贏”的戰(zhàn)爭原則，在商業(yè)世界中不一定會出現(xiàn)雙贏的局面。因此，組織必須在商業(yè)戰(zhàn)中建立相對于競爭對手的競爭優(yōu)勢才能獲勝。只有在戰(zhàn)略分析、制定和實施之后，才能做到這一點。

Strategic planning and implementation have become a must for all organizations for their survival and growth in the present turbulent business environment. ‘Survival of fittest ‘as propagated by Darwin is the only principle of survival for organization, where ‘fittest’ are not the ‘largest’ or ‘strongest’ organization but those who can change and adapt successfully to the changes in business environment. Just like the extinction of the dinosaurous who ruled the earth one time but failed to survive in change condition of earth natural environment many organizational giants have also followed the path of extinction failing to manage drastic changes in the business environment. Also business follows the war principle of ‘win or lose’, and not necessarily win-win situation arises in business world. Hence the organization has to build its competitive advantage over the competitors in the business warfare in order to win. This can be done only following strategic analysis, formulation and implementation.

THE TASK OF STRATEGIC MANAGEMENT 戰(zhàn)略管理的任務

戰(zhàn)略制定/戰(zhàn)略實施過程包括五項相互關聯(lián)的管理任務。這些是

The strategy-making/strategy-implementing process consists of five interrelated managerial tasks. These are

設定愿景和使命：形成組織發(fā)展方向的戰(zhàn)略愿景，以提供長期方向，描繪公司試圖成為什么樣的企業(yè)，并為組織注入有目的的行動感。

Setting vision and mission: Forming a strategic vision of where the organization is headed, so as to provide long-term direction, delineate what kind of enterprise the company is trying to become and infuse the organization with a sense of purposeful action.

設定目標：將戰(zhàn)略愿景轉化為公司要實現(xiàn)的具體績效成果。

Setting objectives: Converting the strategic vision into specific performance outcomes for the company to achieve.

制定戰(zhàn)略以實現(xiàn)預期結果。

Crafting a strategy to achieve the desired outcomes.

高效地實施和執(zhí)行所選擇的戰(zhàn)略。

Implementing and executing the chosen strategy efficiently and effectively.

根據(jù)實際經驗、不斷變化的條件、新想法和新機會，評估績效，并在愿景、長期方向、目標、戰(zhàn)略或執(zhí)行方面進行糾正性調整。

Evaluating performance and initiating corrective adjustments in vision, long-term direction, objectives, strategy, or execution in light of actual experience, changing conditions, new ideas, and new opportunities.

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