產品推廣領域代表企業dissertation
 

職責：
 

本產品推廣區域代表將負責本公司的產品及監控客戶對促銷活動的反映。
 

組織結構：

產品推廣區域代表將直接向區域銷售和市場營銷總監匯報。
 

工作性質和工作規模：
 

本場產品推廣區域代表將負責本公司的產品及監控客戶對促銷活動的反映回饋。
 

具體職責：
 

定期走訪該地區的超市。

設置和維護特殊的促銷展示。

準備并向客戶提供產品樣品。

公司產品的貨架定位檢查。

監控產品從貨架到銷售的過程。

與店鋪經理保持良好的關系。

準備產品和客戶對產品促銷的反應的每周報告。
 

工作條件：
 

此職位需要大量的區域走動，能和超級市場員工和店鋪經理進行有效溝通，如果有必要的話，在晚上或周末都要工作。
 

招聘計劃：
 

招聘計劃是關于如何吸引和雇用候選人的你的想法。
 

Field Product Promotion Representative Business Essay
 

RESPONSIBILITIES:
 

The Field Product Promotion Representative will be responsible for the promotional activities of the company's product and monitoring customer response to the promotions.

ORGANIZATION STRUCTURE: The Field Product Promotion Representative will be reporting directly to the Regional Director of Sales &Marketing.
 

NATURE OF WORK AND JOB SCALE:
 

The Field Product Promotion Representative will be responsible for the promotional activities of the company's product and monitoring customer response to the promotions
 

SPECIFIC RESPONSIBILITIES:
 

Visiting the supermarkets in the region on a regular basis.

Setting up and maintaining special promotional displays.

Prepare and offer sample of products to the customers.

Inspecting the shelf positioning of the company products.

Monitoring the movement of products from shelf to sale.

Maintaining good relationship with the store managers

Preparing weekly reports on stock levels of products and customer response to product promotions.
 

WORKING CONDITIONS:
 

This position requires significant amount of local travelling and communication with the super market employees and store managers .The should be willing to work in the evenings or weekends, if necessary#p#分頁標題#e#

Recruitment Plan

The recruiting plan is where you collect your ideas and thoughts on how to attract and hire candidates.
 

1. Analysis of Requirement
 

In the Sales and Marketing division, an important function which needs to be carried out efficiently in all the twenty one regions is field product promotion. Till now, this function was outsourced/sub-contracted and was performed by the temporary employment agencies or independent contractor. The resulting performance of these independent contractors and temporary employment agencies was not up to the mark and we were not able to achieve the anticipated growth rate.

In order to achieve our objectives in a better and more efficient manner and to boost the growth rate, the Company has decided to hire permanent employees in all 21 regions for the job of Field Product Promotion Representative, expecting the increase in performance and thereby boosting the product promotion leading to increase in sales and thereby achieving the target growth rate.
 

2. Number of recruitment
 

The Company has decided to hire 5 employees in each of the 21 regions for the post of Field Product Promotion Representative. The Organisation has planned to hire a total of 105 employees to carry out the function of Field Product Promotion Representative for the respective 21 regions
 

3. Design of recruitment materials
 

Testing tools for the position of Field Product Promotion Representative should be checked for each region.

If not, company should have a plan to develop a proper testing tool before the actual recruitment starts.

Job description of the above positions should be made available and the Regional Directors should have proper understanding of the job description.
 

4. Sources of recruitment
 

The Company had to think about all the possible sources of recruitment before deciding on which source of recruitment can be used.
 

In this situation, we cannot use Internal sources for recruitment like promotions & transfers, internal job postings and employee referrals due to the fact that Internal employees have a lack of proper experience in the field of product promotion since the field product promotion task was previously done by contractors and temporary employees.
 

After considering the external sources of recruitment like Newspaper advertisement, Private employment search firms, Employment exchanges, Gate hiring and contractors, Unsolicited applicants/walk-ins, Internet recruiting and analysing and studying the pros & cons of each recruitment source, the organisation has decided to go for Newspaper. The Company is going for external recruitment due to the reasons such as#p#分頁標題#e#

To hire professionals with good experience in the field of product promotion, who in turn can turn out to be great assets for the organisation

To inject fresh blood into the organisation with lot of enthusiasm

In turn can act as a long term benefit for the organisation.
 

We have decided to go for newspaper advertisement to recruit employees for the job. The advertisements should be placed in a local newspaper/local edition of newspaper because we need to target people belonging to the same region where the Company operates. Usually the people looking for sales, marketing and promotion department will be unemployed middle class people or persons looking for a change in the organisation from which they are currently working. These people will be going through the advertisements in local newspaper pertaining news to the particular region
 

Newspaper Advertisement

The advertisement needs to cover all the 21 regions where the company is operating. So we have to post the job opening advertisement in all the twety one editions of the newspaper. Since it is a region concentrated activity, it is best to post the advertisement on the Classifieds page of the local editions of the Newspaper. The advertisement can be published in Indian Express as it covers a wide area or regions. It also has a huge subscription spread across the different sections of the society.
 

Indian Express is one of the most widely read English language newspaper with a huge subscription.
 

We are planning to advertise in the classifieds pages as it is the page which job seekers will check in detail and with the anticipation to find a job opening. The cost of advertising a classified text advertisement in Indian Express is around Rs. 4500 per edition. For 21 regions, the cost o advertisement would be around Rs 94,500/- (Rupees Ninety four thousand five hundred only)

We expect to receive resumes from about 500 applicants for the position from each region and out of that five most eligible and worthy candidates should be selected for each region.

Good job advertisements must first attract attention of the eligible candidates and should invoke relevant interest, and should provide a clear instruction for the next action or response.

Keeping this in mind, the following advertisement has been developed.
 

Shown below is the add to be published on the Newspapers

Advertisement for Newspaper

Field Product Promotion Representative (1 - 3 yrs)

Job Details: Candidate will be responsible for the promotional activities of the company's product and monitoring customer response to the promotions. Visiting the supermarkets in the region on a regular basis and setting up and maintaining special promotional displays, monitoring movement of products from shelf to sale.

Qualification: Any Graduation#p#分頁標題#e#

Experience: 1 - 3Â  yrs in sales and marketing.

Salary: Rs.  1,20,000 to 1,50,000 per annum. + Incentives

Interested Candidates, send in their resumes to [email protected]
 

5. Recruitment budget
 

The total budget for the recruitment of Field Product Promotion Representatives is estimated as Rs. 2,00,000, out of which Rs 95,000 is spend on advertisement alone. The remaining amount is to meet the miscellaneous expenses involved with recruitment process such as telephone charges, office stationery cost, postal expenses and other general expenses.
 

6. Notes
 

All the Regional Directors should adhere to the recruitment plan mentioned. Any deviations from the communicated plan require prior approval.
 

Selection Guide

Right candidates must be selected for right jobs for the Company to flourish in long run. So at most care should be given while selecting the employees. Since the Field Product Promotion Representative will be the person who interacts with customers and store managers, a bad decision at the selection can affect the reputation of our Organization.

Therefore, the Company is providing all the regional directors with guidelines which ensure the hiring of right candidates for the post of Field Product Promotion Representative. This guide will also ensure that the consistency is maintained across all the twenty one regions.
 

Competencies required

Since the job of Field Product Promotion Representative requires interaction with customers and other organizations, The Regional Directors should look for the following competencies before hiring. Only those candidates who satisfy these competencies should be hired. These competencies or skills are very essential for a person to successfully carry out the responsibilities of Field Product promotion Representative.
 

Interpersonal Skills - Personality traits

Communication skills (oral and written)

Persuasiveness - Persuade people to try the product

Adaptability - Should be able to adapt to the changing conditions

Flexibility - should be flexible

Good knowledge about market and product

Initiatives - should take initiatives in doing things

Creative thinking - creative ways to promote the product

Planning and logical thinking - should be capable to planning the work and do logical thinking to enhance product promotion

Time management - should be able to manage time properly

Goal oriented - should focus on the goals and targets and make sure its achieved
 

Selection Methods

The Regional Directors should follow the selection method mentioned to make sure the right candidate is selected. Not selecting/rejecting a right candidate is as same as selecting a wrong candidate. Therefore the regional directors and the interviewers should be very careful in the selection process. Here selecting mechanism and procedures according to Job specifications is defined.#p#分頁標題#e#
 

The following process can be used to select the right candidate

Short listing of Resumes

The resumes received needs to be screened and categorized according to the eligibility of the candidates. Equal importance can be given to educational qualifications and work experience. The resumes of the candidate who don't have relevant work experience should be rejected.
 

Invitation for Interview

Based on the screening of resumes, interview call letter has to be send to all the eligible candidates. The Regional Directors should take care that the interview call letter will reach the candidate at least one week prior to the scheduled interview date. Also the candidate should be called on phone and reminded about the interview one day before the interview.
 

Intelligence and aptitude test

Intelligence and aptitude test needs to be conducted to shortlist the most eligible candidates from the pool of candidate who had came for the interview. This will also help us in measuring the ability of candidate to learn a new job quickly and efficiently and also throws lights on the candidate's verbal, mathematical and clerical ability.
 

Personal Interview

This is the area where the Regional director can measure the soft skills of the candidate. The Regional Directors should ensure that the interpersonal skills, Personality traits, Communication skills (oral and written), flexibility, ability to think creatively and logically are measured in the personal interview. Also the attitude of the candidates needs to be checked in the personal interview.
 

Sending offer letter/ rejection letter

The offer letter needs to be send to the candidates who have been selected for the job. The candidate should be asked to confirm the acceptance of the offer within no more than 10 days from receiving the offer letter.

Also, a thank you note should be send to all the candidates who had attended the interview, but was not selected.
 

Guidelines for good interviewing

The Regional Directors need to conduct Personal Interview for the candidate. It can be either structured interview or unstructured interview. The following are the guidelines to be followed for good interviewing.
 

Introduce about yourself and brief about the Company to the candidates

Encourage the candidate to talk more so that you can understand the candidate's communication skills and interpersonal skills.

Ask the candidate question about the previous job. His roles and duties associated with the job

Ask questions which help in identifying the personality traits of the candidate

Ask questions to identify if the candidate is committed to the job

Ask him how can he prove good for the job he has applied

Ask question to check his persuading skills#p#分頁標題#e#

Ask the candidate how well can he adapt to the changes ,changes can be with the market conditions ,work environment etc

Ask questions to identify the behavioural aspect

Do not ask any discriminating questions

Do not ask hurting personal questions
 

Reference checking

If the candidates clear the technical/departmental interview, a reference check is to be done by the regional director. This helps in understanding how the candidate was performing at the previous job. It also helps in understanding better about the candidate and acts as validity check to what the candidate has said in the interview. Reference checks can be done through calls to the numbers given as reference.
 

Suggested Emplo

Templates for different letters

Interview Call letter

ABC India Pvt Ltd

Address

Phone Number

Date

Name of the Candidate

Address

City - State

Sub: Interview Call Letter for position of Field Product Promotion Representative

Dear Candidate,

Congratulations! Your resume has been short-listed for one of the opening given below. Currently we have an urgent opening for the post of Field Product Promotion Representative in Our Company

Time and location: Monday 2nd August 10 AM.

Please bring the following documents for the interview

Two Passport size photos

Previous experience certificates

Attested copies of all Educational qualifications

Any other document which may relevant, if any.

If you have any questions, please contact the HR department.

Sincerely yours,

HR coordinator.

ABC India Pvt Ltd

Offer Letter

ABC India Pvt Ltd

Address

Phone Number

Date

Name of the Candidate

Address

City - State
 

Dear Candidate,

JOB OFFER

ABC India pvt limited is pleased to offer you a job as a Field Product Promotion Representative. We trust that your knowledge, skills and experience will be among our most valuable assets.

Should you accept this job offer, per company policy you'll be eligible to receive the following beginning on your hire date.

Salary:Â Annual gross starting salary of Rs. XXXXX, paid in monthly instalments by your choice of check or direct deposit

Performance Bonuses:Â Up to three percent of your annual gross salary, paid quarterly by your choice of check or direct deposit

Sick leave

Compensatory off for working on holidays

Vacation and personal days

To accept this job offer:

Sign and date this job offer letter where indicated below.#p#分頁標題#e#

Sign and date the enclosed Confidentiality Agreement where indicated.

Sign and date the enclosed At-Will Employment Confirmation where indicated.

Mail all pages of the signed and dated documents listed above back to us in the enclosed business-reply envelope, to arrive by Thursday, March 17, 200x. A copy of each document is enclosed for your records.

Attend new-hire orientation on [Date], beginning at 8:00 AM sharp.

If you accept this job offer, your hire date will be on the day that you attend new-hire orientation. Plan to work for the remainder of the business day after new-hire orientation ends. Please read the enclosed new-hire package for complete, new-hire instructions and more information about the benefits that ABC India Pvt Ltd offers.

We at ABC India Pvt Ltd hope that you'll accept this job offer and look forward to welcoming you aboard. Your immediate supervisor will be The Regional Director, Sales & Marketing. Feel free to call us if you have questions or concerns..

Sincerely,

[Signature]

Hiring Coordinator, Human Resources

ABC India Pvt Ltd

Candidate Rejection Letter Template

ABC India Pvt Ltd

Address

Phone Number

Date

Name of the Candidate

Address

City - State

Dear Candidate,

Re: Application for the vacancy of Field Product Promotion Representative.

Thank you for your application for the above position of Product Promotion Representative. I regret to inform you that we will not be taking your application any further on this occasion.

At the same time may I take this opportunity to thank you for your interest in ABC India Pvt Ltd and to wish you good luck in your search for suitable employment.

Yours sincerely,

HR coordinator,

ABC India Pvt Ltd