Assessment Strategy評估策略

Rationale:理由

The module aims to develop both a theoretical understanding, as well as the practical application, of the concept of “value creation” and its importance as a component of strategy for the success of the 21st century organisation.該essay的目的是發(fā)展理論的理解，以及實(shí)際應(yīng)用中，“價值創(chuàng)造”作為21世紀(jì)的組織的成功戰(zhàn)略的一個組成部分，其重要性的概念。

Students will be assessed to determine their appreciation and understanding of the key issues that constitute “value,” the strategic approaches that can be taken to obtain competitive advantage for the organisation and its various stakeholders, and the application of this knowledge to cases and examples.學(xué)生們將進(jìn)行評估，以確定他們的欣賞和理解的關(guān)鍵問題，構(gòu)成“價值”，可以采取的戰(zhàn)略方針，以獲取競爭優(yōu)勢的組織和各利益相關(guān)方，這方面的知識和應(yīng)用程序的案件和例子。

Criteria:標(biāo)準(zhǔn)

Students must be able to demonstrate knowledge of, and be able to critically evaluate and apply, relevant theories and concepts (thus evidence of good referencing is required) relating to the concept of “value” from the perspective of the various stakeholders in an organisation and its contribution towards achieving a sustainable competitive advantage and long term success of the modern day organisation.學(xué)生必須能夠證明知識，并能夠批判性地評估和應(yīng)用，相關(guān)的理論和概念（良好引用的證據(jù)是必需的）從“價值”的概念組織的各種利益相關(guān)者的角度來看，實(shí)現(xiàn)可持續(xù)的競爭優(yōu)勢和長期成功的現(xiàn)代組織的貢獻(xiàn)。

Methods:方法

The assessment method for this module is 100% coursework assignment, designed to assess both Learning Outcomes, and will involve students writing a 3,000 word critical structured report (fully referenced) on key issues relating to “value creation” and “sustainable competitive advantage” issues, and their application to an organisation of their own choice.assignment contract此essay是100％的課程分配，目的是評估兩個學(xué)習(xí)成果的評估方法，將涉及學(xué)生寫一個3000字的關(guān)鍵結(jié)構(gòu)化報告（引用）“創(chuàng)造價值”和“可持續(xù)的競爭優(yōu)勢”的問題有關(guān)的關(guān)鍵問題和他們自己選擇的組織，他們的應(yīng)用程序。

Learning Indicators: 

Standard CAMS Indicators (level 6) apply.

Assessment Details

You are required to write a 3000 word (+/- 10%) critical, structured report on “value creation” and “sustainable competitive advantage” issues; applied to the case study scenario of a specific organisation of your choice.  Note that you may lose marks if you exceed the word limit.  The due date for this assignment will be ………………………………………….#p#分頁標(biāo)題#e#

The assignment, which is in three equally weighted parts, is detailed below:

Critically evaluate classic and current literature to discuss the importance of “creating and adding value for the stakeholder” as a key requirement for sustained competitive advantage in the 21st century organisational environment. (33.3%)

Critically examine the current strategy of an organisation of your choice, evaluating how successfully theoretical concepts have been applied to date, that are perceived to create and/or add value for the organisation’s various stakeholder groups.       (33.3%)

Based upon your evaluations and discussions above, justify what future “value creation strategies” you would recommend to the management team for the future “sustainable competitive advantage” of your organisation.          (33.3%)

Remember - Deadline for submission :  …………Thursday 3 May 2012………………….

The usual penalties for lateness as outlined in your 3Rs document will apply, i.e. if you are up to 7 days late, the maximum grade you can get is a D-, and if you are over 7 days late without an ECF, your mark will be zero.

Criteria for Assessment

Remember the Learning Outcomes of this course:

On completion of the course, students should be able to:

Understand and evaluate the increasing importance of the concept of value as a means to securing competitive advantage in the 21st century workplace.

Research and critically analyse current concepts relating to creating and managing value, with practical reference and application to the work environment.

Thus within your assignment, you must be able to demonstrate knowledge of, and be able to critically evaluate and apply, relevant theories and concepts to examples of "real life" organisational situations.

The assignment requires a combination of the theoretical and the practical sides of the course.  Students who just describe their chosen organisation and its current activities, without critically evaluating the situation, will not gain high marks. I will naturally expect to see evidence of wider reading and some good references which are used appropriately to support your arguments. Please note that the rules on plagiarism outlined in your 3Rs document will be strictly applied: you must cite all your sources and you must not pass off someone else’s work/words as your own. Note also that whilst poor grammar/spelling can be forgiven in an exam context, it may be penalised if found in your coursework.

To do the assessment properly, you will need to draw upon the theoretical content of the module. Please note that students who merely regurgitate conceptual material at the expense of any empirical application will fare poorly. The reverse also, of course, applies.#p#分頁標(biāo)題#e#
Assignment Launch Tutorial – the Executive Summary

Hi all

It is possible in the odd tutorial I may have omitted to discuss the role of the executive summary in your business report assignment – here are the key points:

An Executive Summary (ES) should probably not exceed 1 side of A4 paper.

It is not part of the word count

It should summarise the task/objectives, the organisation, explain the methods to be used, and summarise findings/conclusions/recommendations without “giving the game away.”

It should be written LAST and be inserted in the report immediately after the title and contents pages.

It is good business practice.

Use it to check HONESTLY that your work is an accurate reflection of the assignment task that is required of you – if is not, then it has served as a “last chance saloon checking mechanism” for you – so amend your work accordingly!

Regards

Nick Turner