中國的家族企業，經過近幾十年的發展壯大，現在可以說已是國民經濟發展的重要組成部分，它為經濟社會的發展作出了十分重要的貢獻。但伴隨著經濟全球化程度的加劇，社會環境的不斷變化，使家族企業在整個國民經濟發展中也受到了相當程度的影響，尤其在生產與經營等管理上的缺漏越來越明顯，并嚴重阻礙了家族企業的發展。相比于國外發達國家的家族企業而言，我國家族企業的發展大都存在著創辦時間短、發展規模小、技術開發落后等特征明顯，造成了社會對家族企業的看法就是“富不過三代”。因此，開展對家族企業可持續發展研究，具有十分重要的理論價值及現實意義。

dissertation通過對我國家族企業發展中存在的主要問題出發，選擇了兩個典型的國內外成功家族企業為研究對象，剖析了這類家族企業成功發展的緣由，并以上海沖佳公司為具體研究案例，提出了我國的家族企業可持續發展的具體路徑和舉措。dissertation研究主要從以下幾方面展開：

（1）通過對國內外大量文獻資料的查閱和分析，對國內外有關家族企業的發展現狀及其可持續發展情況進行了全面梳理，并從多個層面對以往的研究成果進行綜述，找出了本文選題的立足點。

（2）基于對可持續發展相關理論的選擇，從可持續發展的經濟學理論、生態學理論、以及交易成本理論和委托代理理論等方面，為dissertation研究奠定了一定的理論基礎。

（3）結合對我國家族企業發展現狀及問題分析，提出了家族企業的可持續發展應建立在其現有的發展現狀和存在的各種問題分析的基礎上，并且要緊緊圍繞“可持續發展”這一主題展開。沒有對家族企業存在問題的深刻分析，就很難尋找影響“可持續發展”的各種因素。

（4）dissertation選擇了國內的哇哈哈集團和國外的三星電子作為典型案例，對國內外成功家族企業進行了認真的分析。歷史已明鑒，成功的家族企業的發展之路能成為我國家族企業發展的重要借鑒和參考。dissertation從家族企業的戰略定位、營銷策略、人力資源管理、企業文化以及多元化發展戰略這五個層面入手，對家族企業可持續發展的路徑進行深入的探討與研究，為我國家族企業的可持續發展提供實質性的借鑒。

（5）dissertation從戰略定位、營銷策略、人力資源管理、企業文化以及多元化發展戰略等這五個方面出發，深刻分析了影響我國家族企業可持續發展的因素，提出了我國家族企業如何從可持續發展出發，選擇正確的發展路徑至關重要。

（6）上海沖佳有限公司作為一個科技型家族企業，經歷了初創、建設、發展三大時期，分析其成功的一面，就在于企業抓住了從戰略定位、營銷策略、人力資源管理、企業文化以及多元化發展戰略這一發展路徑。dissertation從上海沖佳有限公司發展的實際出發，提出了我國科技型家族企業的可持續發展的若干對策。#p#分頁標題#e#

dissertation研究形成如下結論：

1） 我國家族企業中的大部分科技型家族企業尚處于“創業期”以及“成長期”的初級階段，其治理結構以及產權制度需要不斷完善。為確保這類企業的可持續發展，急切需要不斷改革與創新。

2）處于初級階段的科技型家族企業所面臨的挑戰多機遇少，而且隨時有被淘汰的可能，所以確立從戰略定位、營銷策略、人力資源管理、企業文化以及多元化發展的路徑，對企業的生存與發展具有著舉足輕重的影響，實踐證明是行之有效的。

3）伴隨科技型家族企業發展成長，家族企業創始人應該主動地建立起科學完善的授權制度。由于家族企業所處時間、位置、行業、發展規模、所處發展階段以及企業背景的不同，其企業的管理制度也因此而有所區別，脫離現實情況而盲目套用現代企業制度形式，不利于家族企業可持續發展。

dissertation研究有以下兩個創新點：

1）dissertation選擇了案例研究法，對兩個典型案例進行了認真詳細的分析，并以此為切入點，開展了對科技型家族企業可持續發展路徑研究，在方法選擇上是一種新的探索。

2）dissertation研究，提出了從戰略定位、營銷策略、人力資源管理、企業文化、同行業多元化發展的發展路徑，建立了一套既有科技型家族企業特色又對企業實現現代企業制度有實際應用價值的管理模式，這在開展對家族企業可持續發展研究上尚屬首次。

dissertation尚需要繼續研究的內容，主要有兩個方面：

一是我國的家族企業屬私營經濟的部分，但對國家經濟發展、市場就業和社會穩定等問題都帶來了較大的影響。由于目前家族企業的發展遇到的問題十分明顯與突出，雖然dissertation提出了一些家族企業可持續發展的路徑與措施，但對家族企業未來的發展方向、發展方式和如何向現代企業制度轉型發展等問題，都仍需要我們進行深入分析與研究。

二是技術開發對家族企業的發展有著舉足輕重的影響，但如何通過技術開發進一步提升家族企業的核心競爭力，確保家族企業在社會經濟發展中的可持續性。dissertation研究尚需要繼續進行。

 

關鍵詞：家族企業；可持續發展；戰略定位；企業文化
 

Chinese family business is an important part of national economic development, after decades of development and expansion; it has made important contributions to the economic and social development. But with the increase, the changing social environment of the degree of economic globalization, so that the family business in the development of the national economy has also been a considerable degree of influence, especially gaps in production and operation management of more and more obvious, and serious hindered the development of family business. Compared to the developed countries of the family business, Chinese family business founded mostly there a short time, the development of small scale, backward technology development characteristics significantly; resulting in society's view of the family business is "the rich, but three generations." Therefore, to carry out research on the sustainable development of family business, it has a very important theoretical value and practical significance.#p#分頁標題#e#

 

Thesis of the main problems existing in family enterprise starting, selected two typical family business success at home and abroad as the research object, analyzes the reason of such a successful family business development, and Shanghai Chong Jia companies in specific case study and put forward specific initiatives path and our family enterprise for sustainable development. Thesis mainly from the following aspects:

 

(1) Based on the domestic and foreign large number of documents inspection and analysis make a comprehensive sort of the development situation at home and abroad about the family business and sustainable development. Also the author takes the multiple dimensions of the results of previous studies were reviewed to identify the topic of this article foothold.

 

(2) Based on the selection theory of sustainable development, in terms of economic theory of sustainable development, ecological theory, and transaction cost theory and principal-agent theory, the thesis has laid a theoretical foundation.

 

(3) Combined for the Development of family business situation and problem analysis, the sustainable development of family enterprises should be based on its current development status and existing problems of analysis, and to focus on "Sustainable Development "the themes. No profound analysis of the problems the family business, it is difficult to find the impact of "sustainable development" a variety of factors.

 

(4) Papers selected domestic and foreign Wahaha Group Samsung Electronics as a typical case of the success of the family business at home and abroad to conduct a careful analysis. History tells us, the road of development of successful family businesses can become an important reference for Chinese Family Enterprises. Papers from the family business strategic positioning, marketing strategy, human resources management, corporate culture and diversification strategy five levels start on the path of sustainable development of family enterprises in-depth discussion and research for the sustainable Family Enterprise development of substantive reference.

 

(5) paper from a strategic positioning, marketing strategy, human resources management, corporate culture and diversified development strategy which set out five areas, a profound analysis of the factors affecting the sustainable development of family enterprises, put forward how our family business from a sustainable development starting, select the correct development path is essential.

 

(6) Shanghai Chong Jia-tech Co., Ltd. as a family business, has experienced start-up, construction, development of the three periods analyzed its successful side, is that the enterprises to seize the strategic positioning, marketing strategy, human resources management, enterprise culture and diversified development strategy of this development path. Papers from Shanghai Chong Jia Development Co. reality, puts forward some countermeasures for sustainable development of China's science and technology family business.#p#分頁標題#e#

 

Thesis formed the following conclusions:

 

1) Most of our family business in science and technology is still in the family business "of entrepreneurship," and the initial stage of "growing" of its governance structure and the need to constantly improve the system of property rights. To ensure the sustainable development of such enterprises, the urgent need to continue to reform and innovation.

 

2) in the initial stage of scientific and technological challenges faced by family businesses and more opportunities for small, and at any time may be eliminated, so the establishment of the strategic positioning, marketing strategy, human resources management, corporate culture and diversification path of development, the enterprise survival and development have a decisive influence, proved to be effective.

 

3) With the development of science and technology to grow the family business, family business founders should take the initiative to establish a sound scientific authorization system. Since the family business in which time, location, industry, the scale of development, in which the different stages of development and business background, and its enterprise management system and thus also differ, from the reality and blindly applied in the form of a modern enterprise system, is not conducive to family sustainable development of enterprises.

 

This thesis has two innovations:

 

1) Select the paper case study method, two typical cases a careful detailed analysis, and as a starting point, carried out on the path of sustainable development of science and technology research family business, is in the process of selection of a new explore.

 

2) research papers presented from a strategic positioning, marketing strategy, human resources management, corporate culture, the development path of the industry diversified development, the establishment of a set of characteristics of both high-tech enterprises and family businesses to implement a modern enterprise system has practical value management, which is the sustainable development of family enterprises in carrying out the first time.

 

Papers still need to continue to study the content, there are two main aspects:

 

One of the family's enterprises are part of the private economy, but the country's economic development, employment market and social stability and other issues have brought a greater impact. Due to the current problems encountered in the development of the family business is very obvious and prominent, although the paper presents a path of sustainable development measures for some families, but for the future direction of the family business, development and transformation of how the modern enterprise system development problem, we will still need to conduct in-depth analysis and research.#p#分頁標題#e#

 

Second, technology development has a decisive influence on the development of the family business, but how to further enhance the core competitiveness through technology development of family business, family business to ensure sustainability in social and economic development. Thesis research still needs to continue.

 

Key words: family business; sustainable development; strategic positioning; Corporate Culture